Spring Without Apples

The first confirmation of this information was when Apple unexpectedly announced on March 5 its new MacBook Air laptops with the M3 chip and quietly published an information page on its website.

There were no traditional videos with conversations between developers and Tim Cook that we have long been accustomed to, and judging by everything, there will not be.

As one of Apple’s leading figures, Mark Gurman, wrote in his article for Bloomberg, the company has prepared many new devices that will be released one after another in the coming weeks. These are updated models iPad Proand updated iPad Air with 12.9 inch screenand also new ones Apple Pencil And Magic Keyboard for high-end iPads.

All of these new products are already in factories as Apple’s marketing teams prepare to announce them.

That’s a lot, and I think all the new products are pretty important. Let’s not forget that this list includes the first update to the iPad Pro in nearly six years, the first iPad with an OLED screen, and the first mid-range tablet with a 12.9-inch screen. Magic Keyboard will also receive its first update. And Apple’s most popular computer, the MacBook Air, gets a 3-nanometer chip. That’s a lot of innovation, and it’s a lot of things Apple usually uses to highlight at full-scale events.
– Gurman writes.

So this spring, we will have to make do with the publications on the company’s website and short promotional videos. But when to wait for all this? According to insider information, iOS 17.4 with new hardware support is planned to be released at the end of the month. So, most likely the devices will appear somewhere at the end of March or April.

From now on, all attention will focus on the World Developers Conference. Apple will showcase its achievements in generative artificial intelligence. Some engineers are signaling that this will be the biggest iOS update in history.