Google will update its algorithms for ranking web resources, which will reduce the number of sites in the search results with low-quality content created specifically for search engines, and not for users. This measure demonstrates the company’s desire to combat the influx of low-quality or unoriginal content resulting from the development of artificial intelligence (AI), which is especially directly related to the development of Google.

The problem is complicated by the fact that as a result of the active use of optimization methods aimed at the requirements of search engines (SEO), the quality of search results noticeably decreases. Various SEO strategies, such as creating large volumes of content to boost search rankings or creating sites to match specific search queries, have led to low-quality sources starting to dominate search results. A study by the University of Leipzig, the Bauhaus University Weimar and the Center for Scalable Data Analysis and Artificial Intelligence (ScaDS.AI) shows that Google is losing the battle with SEO companies.

In response, Google announced an update to its core ranking algorithms that is expected to reduce the amount of resources wasted in search results by 40%. The company also aims to combat abuse of site reputation, where sites with their own quality content may host low-quality material provided by third parties in an attempt to monetize their hosting reputation. In addition, a measure regarding the rating of domain names with terms was also introduced.

At the same time, Google avoids saying that artificial intelligence is the cause of the problem. Instead, the company says it wants:dealing with emerging tactics ” for example “using automation to create low-quality or unoriginal content at scale“. However, exactly what tactics are used to create low-quality content remains a mystery. Apparently, Google prefers not to focus on the negative aspects of this technology due to its desire to become a company associated with artificial intelligence.

Google’s response follows a series of high-profile stories about “spam” in search results. One of the posts on the social network It racked up 3.6 million views. Another post from product review site HouseFresh detailed that Google doesn’t actually prioritize quality reviews, instead allowing large publishers to fill the first pages of search results with low-quality articles with affiliate links.

Despite growing criticism from users and experts, Google admits that the company’s current policy does not penalize sites with AI-generated content. If Google doesn’t get aggressive enough about search quality, it risks losing users. If the top ten do not meet the connection requirements, people can apply for an AI chatbot.