Analytical company CIRP (Consumer Intelligence Research Partners) published the results of a study on Apple iPhone 15 sales. This reflects which iPhone models are most popular in the US in the first quarter of 2024 and how consumers are accepting the iPhone. 15 compared to iPhone 14 and previous models.

The first quarter’s numbers are significant because January through March is only the second full quarter of Apple’s iPhone 15 lineup. The best-selling models were iPhone 15 Pro and Pro Max, with a share of 22%. and 23% respectively – 45% overall. iPhone 15 Plus accounted for 9% of iPhones sold; At the same time, the base iPhone 15 and 14 ranked third in popularity, scoring 14% each and 28% overall.

The sales share of iPhone 15 Pro and Pro Max in the first quarter of 2024 was almost the same as the sales of iPhone 14 Pro and Pro Max in the same period last year, but the entire iPhone 15 series took 68% of sales, giving way to its predecessor. This is 7% lower than the share of all iPhone 14s in the first quarter of 2023; At that time this rate was 75%.

“We see this as a continuation of the trend over the last few quarters, where lower-priced existing models have given way to older models. The once flagship but now basic iPhone 15 is no longer an advanced option, as that role has been taken over by the Pro and Pro Max models.”, — announced the sales figures at CIRP. Analysts also noted “marginal” improvements in the latest iPhone lineup and the difficult economic environment; all of which could put pressure on sales.