TECNO announced TECNO AI Vision at IFA Berlin 2024. TECNO AI introduces a series of artificial intelligence functions that will enhance productivity, bring greater practical value, and facilitate creative enjoyment. These practical functions will soon be integrated into TECNO’s remarkable ecosystem for smart devices, improving users’ daily lives.

The new TECNO AI Vision demonstrates how TECNO harnesses the power and potential of AI to drive greater creativity, convenience and productivity, encouraging early adoption of AI in emerging markets, allowing consumers to reap these benefits at an early stage.

The goal is to deliver artificial intelligence features equally to all consumers worldwide.

“TECNO has always been committed to revolutionizing the digital experience in emerging global markets,” said Jack Guo, CEO of TECNO. “As the era of artificial intelligence takes shape, the development of new digital technologies continues apace and the digital divide becomes increasingly apparent. TECNO is committed to bringing the most advanced AI technology and innovations to emerging markets, so that every consumer in the world can equally and fairly enjoy the productivity, convenience and creativity that AI brings.”

TECNO’s AI vision focuses on delivering “Practical AI” with ultimate localization. TECNO believes that the most important feature of artificial intelligence technology should be that it truly helps consumers through its integration into daily life, and strives to enhance the quality of life and efficiency in this direction. TECNO AI Vision adapts to the needs of consumers in relevant regions; Localization stands out as an important part of TECNO’s artificial intelligence strategy.

TECNO AI Vision incorporates advanced artificial intelligence functions such as AI writing, translation, search, drawing and more. In the future, TECNO will invest more in the artificial intelligence strategy. First, the focus will be on AI language localization, especially the development of minority language translation and semantic recognition; The second focus will be on the integration of artificial intelligence with local applications, so that smart devices will become personal assistants and provide functional services such as calling a taxi, giving directions, ordering food and more.

Advanced and focused on improving efficiency Ella AI Assistant and more

At the heart of TECNO AI Vision is the newly developed Ella AI Assistant, which makes users’ daily tasks more efficient, increases work efficiency, and allows them to spend time on what really matters. TECNO AI Assistant is now connected to Gemini, completely transforming the way it communicates with users and bringing it to life in an exciting new way.

Thanks to the Smart Q&A conversation function of TECNO AI Assistant, it can now communicate with users in a continuous flow of dialogue instead of a single answer. From simple tasks to complex problems, TECNO AI Assistant is ready to better support users at any time.

TECNO AI Vision also helps users overcome communication barriers with Real-Time Translation. Whether learning a new language or dealing with customers abroad, this handy tool instantly converts speech to text during phone calls or face-to-face situations, allowing users to have more fluent global conversations.

TECNO’s AI writing features stand out as a productivity revolution for professionals and students alike, saving energy and time for more important tasks. When faced with long and time-consuming text on a website or document, users can quickly create a more manageable summary of the content by turning to the TECNO AI Assistant. And when it comes to writing and editing, the TECNO AI Assistant has the ability to create, correct, and rewrite texts from scratch in friendly, professional, or concise styles.

Finally, TECNO AI Search helps users learn more about the world. From creating a recipe based on a photo of a cake to buying an eye-catching fashion accessory on social media, it allows users to tap their screen and access information.

Visual generation and processing functions are also an important and fun part of TECNO AI Vision.

TECNO AI, AI Artboard comes with fun and creative artificial intelligence features that everyone loves to use. With the power of artificial intelligence, users can produce images in a wide range of styles, starting with just a few words of text. From dogs piloting spaceships to more realistic portraits for social media profile pictures, users can let their imagination run wild.

With the AI ​​Image Editing feature, users can easily remove the parts they don’t want to see in their photos. To further enhance photos, AI Portrait Beautification allows users to define their own look.

The AI ​​Cutout function can be used to select parts of an image and share them in the chat or create new images. In addition to images, users can also enter the world of video with AI Video Generation. From writing a script to creating a video and adding subtitles, TECNO AI Vision is packed with features to help users at every stage of the filmmaking process.

Features will be available on all TECNO products

TECNO believes that technologies should be integrated into devices to make the interaction between AI and users meaningful. In this way, users in emerging markets will feel the obvious benefits of future technologies in their daily lives, as TECNO’s AI strategy aims to achieve.

TECNO seamlessly integrates artificial intelligence technologies into its entire product ecosystem; this ecosystem is not limited to laptops, headsets and AR gaming sets, but also includes other wearable devices, greatly enriching the smart device experience of global consumers.