One of the once gigantic names in the smartphone market blackberryhas had a lot of success with its physical keyboard devices over the years.

But in 2013, as the touchscreen revolution was accelerating in the world of mobile technology, BlackBerry tried to jump on the bandwagon before it was too late. Yet this initiative with great failure would result…

BlackBerry Z10 was actually launched as the company’s touchscreen flagship!

First of all from a clear fact let’s talk.

BlackBerry is leading the touchscreen revolution in the smartphone market He had adapted late.

While BlackBerry pushes for phones with keyboards, Apple’s 2007 iPhone It entered the market and began to dominate the industry.

Than Android-based devices in 2008 It was released and quickly became popular.

While the physical keyboard design, which BlackBerry has remained true to for years, was a preferred feature in the business world of the period as consumers began turning to touchscreen devices, keep up with innovation It was too slow.

As a product of this delayed move, the Z10 launched far behind the competition.

At a time when competitors were very strong, it was already difficult for the Z10 to make a difference in the industry, and moreover hardware deficiencies When it got to that point, failure was inevitable.

For example, although it is equipped with a 1.5GHz dual-core processor and 2GB of RAM, its competitors are much more powerful hardware was offering.

So, Samsung’s Galaxy series and Apple’s iPhone models are superior in performance and design. It was much more advanced than the Z10.

Although the Z10 is technically an acceptable phone, unfortunately for users Couldn’t provide a good experience.

There were also major shortcomings in the applications!

For example, the BlackBerry 10 (BB10) operating system was released at the time of its release. It wasn’t home to the most popular apps.

Although the app store was launched with more than 70,000 applications, users Lack of the most requested applications, It was an obstacle in choosing the device.

Another major factor that influenced the failure of the BlackBerry Z10 was that of the device It was released late to the US market.

This delay caused competitors to come to market with even more powerful devices especially the Samsung Galaxy series, Z10 left BlackBerry a step behind by introducing new models before entering the US market.

As a result, Z10 was a $935 million loss for BlackBerry!

For the Z10 company large stocks However, when the unit did not receive the expected interest, these shares became a huge loss.

So much so that BlackBerry in the second quarter A loss of $935 million explained…

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