The development of artificial intelligence-based technologies has led to an increase in fraud attempts. Now developed technologies can be used using the faces and voices of famous names. producing fake content offers. Meta, who is aware of this situation, has made a remarkable statement about this. According to the statement, there will no longer be any advertisements that use celebrity voices and images for fraudulent purposes with facial recognition systems will be inspected.

Meta is actually a company that is familiar with facial recognition systems. For in the past A facial recognition system was created for Facebook, but this system was later removed. Here is the explanation, this time the facial recognition system to prevent fraud It shows how it will be used.

Faces of celebrities and government officials are scanned

According to Meta’s official statement, the facial scanning system will be used in Facebook and Instagram ads. The system, which will scan the faces of celebrities and well-known government officials, will analyze the advertisements in the next phase. If an unusual situation is detected, the difference between the face in the advertising content and that person’s profile photo is detected. comparison will be made. In this way, fake images created with artificial intelligence can be detected and delivered to users. will be blocked.

Meta said the feature in question won’t be exclusive to fraudulent ads. According to the statement made, one way or another Users who have lost their account informationcan take advantage of the facial scanning system to recover their account. However, let’s say this feature is optional. According to Meta, the data to be used for the facial scanning system is collected after the scanning process. will be deleted from the servers.