It’s been over a month since the iPhone 16 series launched, but Apple hasn’t been able to meet its desired sales expectations this year compared to the series’ phones in previous years. Additionally, the two models other than the Pro series, the iPhone 16 and iPhone 16 Plus models, are seriously lagging in sales this year.

The details we mentioned come from the latest report from Apple analyst Ming-Chi Kuo. From Apple Due to the failure of sales of iPhone 16 and iPhone 16 Plus It has reportedly decided to reduce production orders and cut the production target for the iPhone 16 series by around 10 million units between the last quarter of 2024 and the first half of 2025.

Apple had to reduce production quantities

Before this decision was made, the aim was to produce 84 million iPhone 16s in the last quarter of 2024, but this figure has now been revised to 80 million. This production quantity is well below the production number of 90-91 million units set for the iPhone 15 series last year.

According to Kuo’s predictions, iPhone 16 production will continue to decline through 2025. Total production is expected to reach 45 million units in the first quarter of 2025 and 39 million units in the second quarter. According to the analyst, the reason behind this decline is that the iPhone 16 series does not offer any significant innovation that will increase interest in the market.

Kuo, Apple developed it and plans to release it Artificial intelligence technologies (Apple Intelligence) will not have the expected effect in driving consumer demand. in his opinion.

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