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The premium segment of smartphones has changed

The premium smartphone market in China has gone through some changes. According to Counterpoint, at the end of the second quarter, Vivo managed to increase its sales sixfold! However, the same press release below says that Vivo is up 91%, and it’s not clear what the nuance is. Maybe we were talking about the $1000 and above segment in case of a six-fold increase.

In any case, Vivo took second place for the first time, pushing Huawei and occupying 13% of the market. Undoubtedly, Apple remains the leader, and the company’s share has only increased in the year: from 43% to 46%. Huawei dropped to third place with a share of 11% compared to 19% a year ago.

Also on the list of leaders are Honor with 9%, Xiaomi with 8% and Oppo with 8% market share.

Vivo is growing, Huawei is falling, but for Apple, everyone is like the moon.  The premium segment of smartphones in China has changed

It is worth saying that analysts talking about the premium segment mean smartphones with a price of $ 400 and above. In China, this segment currently accounts for 33% of all sales. At the same time, as you can see in the diagram, this segment itself is divided into several segments, and the largest sales are expected to occur in the $ 400-600 segment, although the situation has changed a lot during the year. Source

Source: Port Altele



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