iPhone 14 Plus sales ‘lower than expected’
- October 13, 2022
- 0
Less than a week after the launch of the iPhone 14 Plus, another report of unexpectedly low sales of the iPhone 14 and iPhone 14 Plus has surfaced,
Less than a week after the launch of the iPhone 14 Plus, another report of unexpectedly low sales of the iPhone 14 and iPhone 14 Plus has surfaced, suggesting Apple’s inventory and components for devices as early as this month. He thought he could actively reduce his orders. .
Paid report DigiTimes He claims sales of the iPhone 14 and iPhone 14 Plus have been significantly overshadowed by the “enthusiastic” response to the iPhone 14 Pro and iPhone 14 Pro Max. Sources we interviewed DigiTimesThey say total shipments of the iPhone 14 models will be roughly the same as the iPhone 13 series in the second half of 2021, despite the difference in sales figures between the iPhone Pro and non-Pro models this year.
If sales of the iPhone 14 and iPhone 14 Plus “stay flat” in the near term, Apple is likely to cut back on parts orders to manufacture the devices in the second half of October. If Apple cuts orders more aggressively than expected, total iPhone 14 shipments by the end of the year could even fall compared to iPhone 13 models in the same period last year. Research shows that Apple expects to ship around 90 million new iPhones in the second half of 2022, but that could drop to 80 million units due to “heavy demand.”
This information reflects multiple other reports suggesting that the iPhone 14 and iPhone 14 Plus are falling short of Apple’s sales expectations. Shortly after the launch, Apple analyst Ming-Chi Kuo said demand for the two devices was “weak”, with pre-orders worsening than the third-generation iPhone SE and iPhone 13 mini. He went so far as to say that “Apple’s product segmentation strategy for entry-level models has failed this year,” and Apple is believed to have shelved plans to increase production of the two devices. Display analyst Ross Young says iPhone 14 panel orders fell 38 percent compared to the iPhone 13 in the same period last year, while in the resale market, the iPhone 14 and iPhone 14 Plus lost value twice as fast as the iPhone 13 mini and iPhone. 13 last year.
On the other hand, it is reported that the iPhone 14 Pro and iPhone 14 Pro Max continue to be in demand. It is believed that Apple is moving production away from non-professional models to produce more “iPhone 14 Pro” and “iPhone 14 Pro” Max devices. Source
Source: Port Altele
I’m Sandra Torres, a passionate journalist and content creator. My specialty lies in covering the latest gadgets, trends and tech news for Div Bracket. With over 5 years of experience as a professional writer, I have built up an impressive portfolio of published works that showcase my expertise in this field.
