There is a remarkable development going on around the South Korean technology giant Samsung. The company recently had one held a meeting popped up. According to information obtained from industry sources, Samsung received a very important instruction at this meeting. According to this instruction from Han Jong-hee, the vice president of Samsung Electronics himself, Samsung mainly works in the smartphone industry premium phones will become much more competitive.

News from South Korea shows that the company’s smartphone strategy is changing. Even Samsung seriously blindfolded case. Because Han Jong-hee’s “All departments have smartphones at no cost. to increase competitiveness He must think about his ways.he would have said.

Samsung’s strategy since the 2010s is changing!

Samsung has followed the same sales strategy since the 2010s. This sales strategy reduces the cost of telephones, profitability to protect is focusing. The company does this according to the economic conditions of the country where it will sell a phone. For example, the Galaxy A series is more prominent in markets in developing countries. In economically developed countries, models with foldable screens with the Galaxy S series are coming to the fore. Today’s decision 10 year strategy It now turns out to be garbage.

“Competing without the cost” can be interpreted as sacrificing the profit margin!

smartphone industry has many stakeholders. Apple, Samsung, Vivo, Oppo and Xiaomi are just a few. As such, the best way for better competition is, will have to lower prices. Samsung’s decision today could be interpreted as a waiver of profit margin without regard to cost. Because a more favorable price will return if there are more sales.

Could Samsung become number one in the smartphone industry with this decision?

By far number one in the premium phone category Apple. According to a study by independent research firm Counterpoint Research, Apple managed to outperform the premium phone market with a price tag of $400 or more in the third quarter. up to 57 percent was the judge. According to the same study, Samsung’s market share is amounted to 19 percent.

If we look at the announced data, it is quite possible for Samsung to compete with Apple. it’s going to be hard We see. However, there is a point to note here. Let’s think about Turkey; If you want to buy an iPhone 14 Pro today, you have to sacrifice 39,999 TL. The price of the Samsung Galaxy S23 Ultra in Turkey is 35,999 TL. Samsung, in line with today’s decision if it succeeds in closing the price gapIn countries with emerging economies, such as Turkey, it may well surpass Apple. So what will be the global outcome? Here is the answer to this question right now unknown…