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It is stated that if the ceiling of the iPhone, as a base of approximately 1,500 Euros, can be started to be withdrawn, Gürman’s latest statements will put
It is stated that if the ceiling of the iPhone, as a base of approximately 1,500 Euros, can be started to be withdrawn, Gürman’s latest statements will put him in the middle. At the end of 2022 and this beginning of 2023, the introduction of a new “Ultra” model in the Apple catalog sounds pretty powerful. The latest data shows that this will not replace the Pro Max model. It will be the start of a new iPhone lineeven more expensive.
Tim Cook is clean. According to Apple data, consumers spend more money if they get the best iPhone possible with it. When asked if the average selling price of iPhones is sustainable, Gürman recounts that Cook fearlessly replied that “price increase is not a problem” and that it would actually be possible to persuade consumers to spend more. “I think people are willing to push themselves to get the best they can afford in this category.”
In conjunction with these statements, we have data that Apple has worked with internally to discuss the possibility of adding an even higher-end iPhone to its phone family. The first leap will come this year with an iPhone 15 Pro Max where periscopic zoom is expected. Apple has made certain distinctions between the Pro and Pro Max in the past, such as the size of the sensor, but this 2023 everything shows the differences will increase.
Although this improved 15 Pro Max is ringing with rumors of “Ultra”, the information shows that it will not be until 2024 that we meet the new model. Reason? The iPhone Ultra has come to live with the iPhone Pro Max, not replace it. So in 2024 we would have the iPhone 16 Pro, 16 Pro Max and 16 Pro Ultra. This Ultra will be above the Pro and improve the materials, processor and coatings on the Pro models.
It’s a complicated move, because would turn the iPhone Pro into second-hand modelsIt serves as the perfect excuse to push the average price of premium iPhones even higher by bringing the best hardware to the Ultra models and ditching the Pro.
With nothing confirmed as of now, everything indicates that under the Ultra or No surname, 2023 will be the year Apple begins to distinguish the largest model as the most premium model.
Source: Xataka
Emma Ortiz is a gadget expert and author at Div Bracket. She provides in-depth coverage of the latest and greatest in consumer technology, offering readers an inside look at the latest trends and innovations in the world of gadgets.
