With the rise of streaming platforms, users now have multiple ways to watch their favorite content. At first, advertising was pushed into the background, because with a monthly subscription we could watch movies or TV shows from an entire catalog without ads. There are a few services that have jumped on the caravan to offer cheaper or free plans, however. through advertising.

One of the platforms that has set itself a major benchmark in this regard is Pluto TV, a service with a catalog of hundreds of completely free live and on-demand television channels. The price to pay is finding ads from time to time, ensuring the survival of the platform and your business. It has been shown that many users prefer to access ad-supported content if it is free or offered at a lower price. That’s why Telly company wants to take this idea and take it to the next level: give televisions with a second panel where ads are constantly shown.

Free content at the expense of our data… The future of television

The startup was founded by Ilya Pozin, co-founder of Pluto TV. This company developed 55-inch TVs with 4K resolution and HDR They have an integrated soundbar. So far everything is correct, but the surprising thing is that these televisions also include a second, smaller screen on which the commercials will always play.

“Telly’s business model is entirely based on advertising, user data, and affiliate revenue streams.“, says Pozin. In this way, they would have the opportunity to give their television so that the user could play content containing advertisements.

television plans Distribute 500,000 TVs absolutely free For this, the company has opened a waiting list where users can request one of these. The offer is real and Telly plans to present more information at the upcoming Cannes Lions festival.

Television Comes with a dongle with Android TV, as it does not have an integrated operating system. In this way, Telly offers users the opportunity to view all kinds of content as long as the second panel is active and ad-supported. Also on this secondary screen we will not only find ads, but also information about the game played, weather, stock market, etc. will provide us with information about They also confirm from Telly that the second screen can work independently, becoming a smart panel for the user.

As Pozin said, Telly’s job also depends on user datais very valuable for companies and an element that the company will try to do business with. In fact, Pozin says we will provide them with all our demographic and psychographic data, both at the individual and family level, before they even get the TV. While it is a clear violation of the privacy of the user, if we think calmly, the present and future of this industry did not hide one bit of these company plans.

“You give us your demographic and psychographic data at an individual and family level before you buy the device, so we know who you are, where you live, what your income is, what car you drive and when your lease expires. We know what your brands are. We know what your favorite sports teams are. , so when you first bring your TV home, you scan a QR code with your phone and all the data is already there.”

Telly has already sent out a series of TVs as a small test to some users and they plan to distribute 500,000 units this year. starts this summer. According to Pozin, their television would have cost around $1,000 if they hadn’t. Despite the promises made, it is inevitable to be skeptical of the offer, as we do not know whether the company has the purchasing power to produce these TVs and offer them completely free of charge.

Telly, on the other hand, was not the result of a small campaign like any Kickstarter project could. And the company has hired professionals from the television and technology industry to develop its product.

“If you remember, everybody thought we were totally crazy back then, because we were launching a linear, ad-supported service where everybody preferred a la carte subscription service.”

All Smart TV and TV operating system providers derive some of their revenue from user data and advertisements. Telly would base its business entirely on this concept, An alarming step for the future of television.

Image | television

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via | Hollywood Reporter

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