LG spent several years giving OLED panels A life beyond watching movies, series and programs in the living room and proof of this are the competitions with futuristic proposals that show the possibilities of this screen technology in all kinds of applications.

Now they wanted to go one step further by making an announcement. new line or OLED TV collection this puts design and appearance as the reason for the existence of equipment that will be an immediate part of the decoration of the room where we are installing it.

The idea is basically to turn the TV into a digital art display similar to the one proposed in Samsung’s The Frame series, but this time with the Korean manufacturer’s latest OLED panel technology instead of using LCD-LED.

Television as an art screen

LG Electronics has announced that its new “artistic” or decorative television lineup will come under its name. LG OLED Lensinitially with two models: Easel (model 65Art90) and Posé (model LX1)both with the brand’s latest OLED Evo panels.

first model, easymeans an easel on which a beautifully designed OLED screen image is displayed. mobile fabric cover Designed by Danish company Kvdrat, which can be controlled from a remote control to switch between different positions and shrink or enlarge the visible part of the screen.

We know it will have an α9 Gen5 AI processor and an α9 Gen5 AI processor, although they haven’t given much more technical data. powerful sound system integrated into the base 80 watts of power with 4.2 channels this will allow us to use it as the core of a home theater set without adding additional equipment such as soundbars.

this pose model It also shows an elegant and decorative design, although it is less bulky as it leaves the bottom part free without covering it. According to the manufacturer, it tries to emulate in a concept. high end furniture or a work of art. For this, it has soft and curved edges in addition to a light and soft beige tone.

Although not detailed, Posé also promises to eliminate the need to see or deal with cable clutter via a custom cable management system. As with the previous model, a panel OLED evo and when not used to display content, a Gallery private mode where artworks or photographs will be displayed as a digital canvas.

price and availability

The first units of new televisions LG OLED Lens They will be presented to the public on June 7 at the Salone dei Tessuti in Milan. The easel will be on sale 65 inches and pose 55, 48 and 42 inches and its creators hope to start selling it in Europe from the third quarter of this year, although prices are still unknown.