Social networks have started to give great importance to short video formats, especially thanks to the success of TikTok. The clearest indicator of this is; Instagram Reels, one of TikTok’s biggest competitors. Moreover; YouTube, the world’s most popular online video platform, a while ago “shortslaunched the feature. Users can interact with YouTube Shorts to short videos they have the ability to achieve.

One of the most curious things about YouTube Shorts is, as you might expect, algorithm. Both creators and users were not exactly sure how Shorts videos were shown. However, this has changed as of now. A video shared by the YouTube team shows that the Shorts algorithm how it works It gave us a general understanding. Let’s take a closer look at how the YouTube Shorts algorithm works together.

How does the YouTube Shorts algorithm work?

According to the statement of Todd Sherman, the main person responsible for the YouTube Shorts project, the classic YouTube algorithm and the Shorts algorithm different. Yes, in both types of videos, user interests are important, but when it comes to Shorts, the display algorithm changes. If you’re a content producer and apply the same methods of making Shorts stand out in the classic YouTube algorithm, your Shorts videos will be as long as you want them to be. cannot be successful.

According to Sherman’s statement, each scroll in YouTube Shorts shows the video being viewed as watched. does not accept. Sherman, who said that in order for the video to be considered watched, it was necessary to stay in the video for a certain amount of time, as you can imagine, did not explain this time. One of the reasons for not disclosing this is that creators develop strategies to watch Shorts over a period of time. to obstruct. The second reason is that the algorithm adjusts this time based on some variables.

According to Todd Sherman’s statement, creators are waiting for more views. labels they should definitely use it. Moreover, the upload time of a video uploaded to Shorts does not matter. The team specifically states that the number of Shorts uploaded is also not important to the algorithm. According to YouTube, the creator who wants to distinguish himself with Shorts instead of quantity must focus on quality. On the other hand; Deleting and re-uploading a Shorts so that it gets more attention increases the chances of the creator ending up in spam.

According to the YouTube executive, one of the things that most bothers users who produce Shorts content is the number of views. fluctuation. According to Sherman, the algorithm uses a number of variables to find users who will like the short video. These variables can cause fluctuations in the number of views. According to the YouTube manager, yes a normal situation and makers should not despair when looking at the numbers.

Below you can watch the video on how the YouTube Shorts algorithm works.