Artificial Intelligence, which has developed rapidly in recent months and reached a wider audience, especially with the proliferation of productive AI-enabled tools, is now truly found in every aspect of life.

The integration of artificial intelligence-enabled tools in different sectors, which we will encounter in many more areas in the future thanks to the conveniences they provide, is also of great importance for companies, brands and consumers alike. Because it is very important to properly evaluate this transition process, brands have started to take important steps in this area. One of these brands is Hepsiburada, one of Turkey’s most preferred e-commerce platforms.

Hepsiburada has integrated technologies such as artificial intelligence and machine learning into its solutions at many stages:

As you can imagine, artificial intelligence is an additional priority for brands meeting their users online. For a brand that misses this train, it will be very difficult to hold the market in the future.

Hepsiburada also attaches great importance to taking rapid steps in this regard and integrating technological innovations into all its processes. Hepsiburada brings artificial intelligence-enabled applications to every area touched by both customers selling on the platform and consumers.

For example, Multi-Vehicle Route Optimization, based on artificial intelligence and approved by TÜRKPATENT, ensures that Hepsiburada’s logistics processes are managed practically and efficiently by guaranteeing the healthy operation of Tomorrow at Your Door and At Your Door Return services.

At the same time, Hepsiburada provides artificial intelligence-based marketing solutions with smart algorithms so that its sellers can promote themselves in the most appropriate way through the HepsiAd platform, and also increases the sales of its business partners with its recommendation engine that shows which of them its products can be more sell to its business partners.

Hepsiburada offers marketing solutions to its merchants through the artificial intelligence-powered HepsiAd platform. Additionally, through Hepsiburada’s recommendation engines, sellers can get information on things like which products will sell more.

Hepsiburada also offers practical applications based on artificial intelligence for consumers:

Hepsiburada, which has created a “Review Summary” section using ChatGPT, one of the productive artificial intelligence tools we have heard most about lately, offers consumers an unbiased summary of all comments about the product. This allows consumers to save time spent browsing reviews.

Hepsiburada, which uses ChatGPT to make it easier for consumers to comment, has sped up the commenting process and made it much more convenient with the “Quick Reply” option.

“Smart Chef” is one of the features developed for consumers. This feature not only shows users the recipe and required ingredients of the meal they want, but also allows them to see the markets where they can find the ingredients for that meal. This makes it possible to purchase all the ingredients needed for the meal with one click. Considering how quickly artificial intelligence tools are developing, it seems that we will continue to see such innovations and their effects on our lives regularly for some time to come.