A large proportion of internet users are bothered by the advertisements they encounter on websites and take steps to block them. Plugins like AdBlock prefers. Do you think these apps really block ads? Did you know that giant companies like Google are actually behind these applications and therefore generate more revenue?

No, you didn’t read it wrong. Don’t let this confuse you any longer, Let’s briefly explain what this means:

Googling; It pays users who use ad blockers like AdBlock to display its own ads.

Googling, The undisputed leader of Internet advertising does everything it can to prevent competition in this area. One of these is paying ad blocking plugins to show their own ads.

AdBlock Plus, the most popular of these plugins, announced its agreement with Google in 2015. That’s why the company has implemented an ad blocker. “acceptable advertisements” paid a certain portion of ad revenue to get listed and used the plugin. was financially funded.

AdBlock Plus defended this agreement by explaining that it respected users’ advertising preferences and only served quality and harmless ads. However, this meant that Google imposed its own advertising and blocked other ad networks. But their agreement both the internet ecosystem and user privacy. It is also true that it causes damage.

The company collects data from users and shows them more ads.

So Google officially, such as AdBlock users using applications They removed ads completely It allows them to think. It wouldn’t be a lie to say that we’re not surprised by this investment the company has made to earn large sums of money in the long term.

We said that Google collects user data. So you may ask, “What does this do?” Thanks to the data it collects The company learns users’ interests, habits, locations, and other personal information and shows more targeted and personalized ads to its users.

We can briefly summarize it as follows: Allows apps for which it pays to display its own ads, block ads from other ad networks. this too monopolization of the internet and causes small publishers to lose revenue.

Their objectives are not limited to this goal alone; It redirects users using AdBlock to its own browser, Chrome.

If you don’t use Chrome, Google has done so somehow I’m trying to convince you to use Chrome You may have noticed. However, the only reason for this is not only to advertise its own browser, but also to display its own ads, as we mentioned earlier.

This situation, Chrome’s 64.73% based on market share It also explains that it is the most popular internet browser in the world. While other competitors in the industry later allow such plugins, Chrome, which has already advertised AdBlock, manages to keep the user in their browser in this way.

This situation, which seems like a brilliant idea, obviously raises ethical questions. Do you think this move by Google is logical or unethical? We are waiting for your opinion in the comments.

Below you can check out our other content that may interest you: