With SEO (Search Engine Optimization) or Turkish Searchmachine optimalisationIt means a series of technical and content optimizations that ensure that every page of your website ranks high in search engines. While these “optimization” surveys are accepted as “compliant with the rules” of search engines like Google, you are in fact indirectly trying to adapt to user habits.

Users, on the other hand, can search for whatever they want on Google and similar search engines, but these searches have been used for many years. 3 main categories gathers under. So, which one is important to you during your website’s SEO research? Which type of search is more accurate to conduct targeted surveys? In this article, we take a closer look at the topic for those who are new to SEO studies.

What are the types of searches on Google?

• Navigation
• Transactional
• informative

As the name suggests, these search types clearly show us the motivation of the searcher. If the user wants to reach a website, service or application, he/she searches his/her name directly. (Navigation). If he wants to buy a product or service, he writes the name of the product and opens the store options. (negotiable). When he requests information, his question is further elaborated. (Informative).

Search navigation: ‘I want to reach the platform directly’

If the searcher wants to reach a website, service or application, he/she can directly add his/her name, next to any additional question or application. keyword without searching. As you can see in the image above, instead of typing webtekno.com in the address bar to reach Webtekno; Since Google is the landing page of most browsers, it consists of searching for the word Webtekno. We can multiply examples with navigational searches like Facebook, Twitter, Netflix.

While this type of search sounds easy to analyze, it actually yields data that clearly reveals the competition for Google. In the area where your website is broadcast i.e. the most popular and well-known brands in the industry in which you operate. search navigation Browsing your data will show you which of your competitors are most likely to be visited by users. This data allows you to more clearly identify your direct and indirect competitors in SEO studies.

To obtain this data at the competitor determination stage, Google trends You can check the popularity levels of searches through the tool, you can use the free versions of services like Similarweb and combine the information you have with the more detailed data of your competitors that appear in navigation searches to better understand your location. At the very least, you can make more accurate strategic decisions before you get to work.

Navigation searches are also used by competitors to rise above each other. Google Ads It is also a common method in advertising. For example, Netflix wants to show up for users even when they’re not searching for themselves by paying Google ad fees to show ads at the top of the “amazon prime” search on Google. Of course, Google Ads is an advertising tool that becomes more meaningful with SEO studies and has positive reflections.

Transactional searches: ‘I’m going to buy something’

When the user searches to buy a product or service – as everyone has experienced – ecommerce sites appear. Because Google knows that the search is about a product or service, the most suitable results are displayed. For example, in the results of the iPhone 13 search above, Pages that offer the opportunity to purchase the product are primarily interest.

It is recommended that you do SEO work focused on the merchandising match type if you have a predominantly ecommerce site. Because, unlike other match types in this field, competition is tougherGoogle Ads ads play a more prominent role. Again, in the image above you can see that Apple has given an ‘ad’ to Google to show up at the top even in the iPhone 13 search, which is its own product.

The main reason for this is that the site that wants to appear in the iPhone 13 search is not just Apple. Sites like Trenyol, Hepsiburada, Ebay, and Amazon can also rank highly in iPhone 13 searches, even above Apple. Since this is an area where competition is heating up, it’s important to rank high in the iPhone 13 search. advertising costsIncreases the amount of money that will come out of the vault.

If your ecommerce site is quite new and in niche areas like coffee, wooden toys, magnets, after determining your competitors while doing SEO optimization of your site; you should list the keywords related to your field. Submit your pages to these keywords with higher quality than competitors’ product detail pages. optimize effort will be positively reflected in your traffic after a while.

Informational searches: ‘I want to find information’

If the user directly access to information to satisfy one’s curiosity If he wants to, the searches he does are informative. For example: ‘What is the rotational speed of the Earth?’ or ‘The Life of Elon Musk’ or ‘World War II. Questions like ‘The Axis Powers of World War II’ never happened ‘What is the use of the lidar sensor in the iPhone 13’ can be included in this category.

With the updates it has made in recent years, informational searches also help users with various questions. For example, other users also asked: Related Questions are displayed between the results and redirects are made to various websites in these areas.

If your website falls into the category of a news or blog site, you’ll need to create a large number of pages for informational user searches. When it comes to news, these pages can answer possible questions about the agenda, but the impact of agenda-oriented content is as long as that agenda. The easiest way to gain traffic with informational searches is to produce evergreen content that is always up to date.

It increases SEO compliance on your content site pages to compete in informational searches. editorial standards You must specify. Much more successful results can be achieved if the hierarchy of subheadings, length of text in paragraphs, links to your other related content, external links, quality images, GIFs, and videos match your article. So your content can be associated with many searches on the same topic by Google. All this increases the visibility of your page.

Conclusion: Knowing the match types will make your job a lot easier and help you make the right strategic decisions.

To summarize, before going into the SEO process or when you are just starting out, know the types of callsOnce you see the keywords, your job will be much easier to understand which category they fall into.