Today, almost every company makes investments in technology. Starbucks, entering this field and managing to have one of the most successful examples, is now using its application. Web 3.0 Prepare for renovation.

Until now Starbucks In the application, free drinks could be purchased with the collected stars. So, while increasing customer loyalty, the company also gained a serious advantage. The new update also aims to improve this feature.

Starbucks Digital Products

In a statement from the company’s CEO, Howard Schultz, the new update on September 13 It was announced that it will be launched at the investor day event to be held. At the event, which will be held in Seattle, Starbucks will announce some important steps for the company’s future.

In the new system, Starbucks is based on the existing spend-win reward system will improve its interaction with its customers. According to Schultz, communities will expand in the digital world beyond work and home, and people will have the opportunity to reap new rewards.

According to the company’s CEO, the new awards will enable customers to experience unique Starbucks experiences. Also, both as a digital rewardwill also have Starbucks-branded digital collectibles as part of their community-building efforts.

In fact, this is not surprising at all for Starbucks. Although the company has not issued its own token etc., it has been investing in digital technologies and the virtual world for a long time. 4 years ago Using blockchain technology, he carried out a project to protect small coffee producers. In addition, it was announced in recent months that Starbucks would be carrying out an NFT project for coffee lovers.