While many of us are already fed up with campaign and promotional email from Amazon There is news that is likely to trigger a reaction. The e-commerce giant, which held a conference in Seattle called “Amazon Accelerate,” was able to sell brands and sellers directly to customers. to send promotional emails announced that it would allow

Amazon’s new app allows merchants to send free emails to their customers who have shopped recently, shopped regularly, and shopped the most. This will use a tool called Tailored Audiences, which Amazon will offer to sellers. For all vehicle dealers in the US early 2023 It is expected to be opened for use. It is not yet known whether it will also be available in Turkey.

Amazon is breaking one of its biggest taboos to date:

Until now, Amazon did not support sellers who contact buyers directly. However, as sales fell from the peak seen during the pandemic and slowed down, sellers began saying Amazon was making communication with customers more difficult. from Amazon will connect suppliers and customers directly Emails are seen as a solution for this.

On the other hand, the new solution also points to a predictable problem: our emails come from Amazon sellers and brands. It can be inundated with advertising emails. Amazon can of course also offer a solution for this in the tool it makes available for sending e-mails. At this point, all we can do is wait for the feature to roll out in the coming months and watch it unfold, possibly with the US launch first.