No one likes to lose money, especially when you own one of the largest luxury companies on the planet. However, when you become the world’s largest fortune like Bernard Arnault, losing 53 billion in a few months does not mean the end of the world. After deducting losses, it still has $168 billion in assets.

Far from being afraid of red numbers, Bernard Arnault decided not to put all his eggs in one basket and started making completely different investments. His goal: To diversify assets away from the downwardly traded monolithic luxury business.

Arnault joins the artificial intelligence race. Although it is not among the technological millionaires, it is obvious that artificial intelligence has become the King Midas of investments, turning everything it touches into gold. As reported CNBCBernard Arnault was secretly participating in various funding rounds for small startups dedicated to the development of artificial intelligence tools and applications.

According to CNBC sources, the investments would be made through Aglaé Ventures, a company affiliated with the Arnault family’s investment fund. Total investments will reach approximately 300 million dollars. One of those companies is H (previously known as Holistic AI), comprised of former members of Deep Mind, which also has the financial backing of former Google CEO Eric Schmidt, according to Bloomberg.

A hotel yes but a luxury hotel. The millionaire has already expanded the range of luxury products in the LVMH catalog by investing 3,000 million euros to acquire the Belmond luxury hotel chain in 2018. Expansion. With this, Bernard Arnault’s group has been rewarded with a new business line that offers opportunities to deliver luxury experiences such as the legendary Orient Express or some of Italy’s most magnificent hotels.

Dissatisfied with the hotels he currently owned, Arnault put out a bid for the emblematic Bauer Hotel in Venice in July 2024, competing with investment group Mohari Hospitality with a bid of $309 million to take ownership of the hotel. Luck.

Celebrity magazine Paris Match. Less than two weeks ago, Luck It turns out that the French millionaire took out his wallet (we assume it was Louis Vuitton) to buy Paris Match, the French seminar popular for its interviews and celebrity exclusives.

The acquisition has been formalized for 120 million euros and the French seminar will form part of the millionaire’s media portfolio, which already includes the group’s French newspapers Les Echos and Le Parisien.

Paris FC comes to the king of luxury sport. Far from being afraid of the million-dollar losses suffered by the LVMH group, Bernard Arnault’s last acquisition was the Paris FC football club. Don’t be surprised if it doesn’t look familiar to you, because unlike other teams in the French capital, there are no important names in its squad or Luis Enrique on the bench. In fact, Paris FC is a modest team that leads the French second division.

Arnault’s family consortium did not buy the entire club but allegedly ForbesIt will enter as the majority shareholder with a 55 percent stake and has pledged to transfer an additional 30 percent stake when the current chairman retires in 2027. The estimated cost of the total operation will be $200 million, and Bernard Arnault will end up at that cost. It controls 85% of the club’s shares, and energy drink brand Red Bull controls 15%.

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