in literature “The scent of virtue: clean scents promote reciprocity and charity” (Scent of virtue: clean scents promote reciprocity and charity) The influence of scents on our behavior examines it from a very striking perspective.

Research, Clean scents influence individuals’ behaviors such as trust, generosity and helpfulness. The goal is to determine what effect it has.

First, it is useful to examine its methodology.

In the context of the research Two experiments are performed and the first experiment examines the effect of cleaning scents on trust-based behavior, and the second experiment examines the effect of cleaning scents on helpfulness.

In this regard, 16 men and 12 women were included in the first experiment. 28 participantsIn the second experiment, 72 men, 25 women and 2 were unspecified. 99 licenses student is included.

In the context of the experiments conducted, the research showed that whether or not the room smells was related to trust. repayment behavior and the propensity to donate and participate in charity projects Its impact is being investigated.

So what do the findings indicate? Participants in a room with a clean scent experience an increase in their sense of trust and fairness.

In the trust game conducted as part of the experiment, the participants in the clean-smelling room were more likely than the other participants. makes more money was seen.

This finding therefore suggests that cleaning odors arise sense of trust and fairness behavior showed that this could increase even further

In addition, participants in the clean-smelling room about participation in aid projects It turned out that it showed a higher desire.

The results indicate that cleaning scents evoke feelings of generosity.

Researchers found that participants were in a clean-smelling environment 22% are willing to donatestates that only 6% of those in an odorless environment have this desire.

This result shows that cleaning odors influence individuals their motivation for social assistance It is interpreted as being able to increase

In summary, research findings indicate that odors How big is its impact on human behavior? shows that it is so.

These results essentially indicate that the fragrance is used in a retail environment a strategic instrument shows that it can be evaluated as

Given the influence of scents on behavior, store scents are more than just a means to create atmosphere or relax customers. that can influence customer behavior and decisions It seems clear that it can be a powerful element.

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