Google made a splash at its annual Google I/O developer conference with the long-awaited announcement of the Pixel Fold. As Google’s first foray into the world of sophisticated smartphones, it aims to capture tech geeks. Sources surrounding the phone had been leaking for a while before the device’s launch, so everything about the Pixel Fold was more or less expected. However, what iPhone users certainly didn’t expect was Google offering ridiculous trade-in prices for some new iPhones; This made it clear that the company wanted iPhone users to (possibly) switch to its first foldable smartphone.
Google offers $900 credit on iPhone 14 Pro (128GB)
The Pixel Fold, which is scheduled to launch next month for $1,799, offers another compelling proposition to make the transition appealing. Google goes even further by offering a free Pixel Watch with every purchase. However, as mentioned earlier, it was the trade-in values ​​that caught everyone’s attention, outstripping both Apple’s trade-in offers and those from third-party services.
It’s hard to ignore Google’s share values, especially for iPhone users. The company is offering an impressive $900 credit on the sale of the iPhone 14 Pro with 128GB of storage, close to the price of a brand new iPhone 14 Pro that’s hard to believe. Even for the iPhone 13 Pro, Google is offering a $850 trade-in credit, which is significantly higher than Apple’s $530 offer.
Here’s the trick: trading the Pixel 7 Pro for the Pixel Fold will give you a $380 credit, while the Pixel 7 Pro itself retails for $899. The move underscores Google’s commitment to promoting the Pixel Fold as a premium device. Google’s bold strategy of overpaying for trade-in iPhones demonstrates its determination to win over iPhone fans and make the Pixel Fold a success. As the company enters the foldable smartphone market, the Pixel Fold’s features and attractive replacement cost will arouse interest.
Time will tell if this gamble will pay off and whether it will strengthen Google’s position in the world of advanced devices by revolutionizing the smartphone experience for users ready to embrace the future. The launch of the Pixel Fold will definitely upset some people, especially in India, who can’t afford the device right now. But time will tell if this will change in the future.