A startup founded by an experienced TV executive has an unusual proposition as a hallmark of the market: distribute free TVs to a wide range of consumers.

It’s an idea tellycompany led by co-founder of Pluton TV, Ilya Pozin. Soon the company will launch a new device on the market and first 500 thousand models will be offered free of charge to interested customers.

According to the Deadline website, the models have 55 inchesstandard definition 4K HDR is premium soundbar built-in. Typically, the commercial value of Smart TV is in the range 1 thousand US dollars – or BRL 4,900 in direct currency conversion at the current exchange rate.

What is the “catch”?

Telly launch, according to Pozin, World’s first dual screen TV. The main display works like any other, displaying the content you want, with three HDMI inputs that other devices can accept. The model does not have its own operating system: it comes with Chromecast in the box, but other models can be used, for example amazon fire tv, rock This apple tv.

The second screen, which 9 inches and it’s just below that permanently display some additional information. This optional panel can display channel schedules, news of the day, weather, sports scores, and other custom content.

Moreover, this space is also for advertisers in the form of banners – and this is exactly what Telly wants to stand out from the competition, since the device “pays for itself” by displaying advertising content. Despite the importance of advertising, for example, when watching movies or playing games, you can normally turn off the display.

The idea of ​​the startup is to change the TV market with the help of the advertising system, believing that the segment is stagnant and is in search of revolutionary formats. She wants to turn Smart TVs into a hub for the entire room, including the ability to make video calls and launch apps in addition to streaming video and music.

The 500,000 consumers who receive free TVs from Telly will not only be selected by order, but also by demographics and lifestyle, as they will also serve as a test group for the advertising system. The Company warrants that it will not collect more data than necessary and that complies with US privacy regulationswhich is currently the only country covered by a startup during this launch period.

Interested consumers can find more information and register to queue on the company’s official website. There is no expected release date yet and there is no information about the start of deliveries of free kits.

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Via: Variety Show Source: Telly

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