Amazon has a closer relationship with artificial intelligence than it might seem at first glancealthough it is true that a great example of this is AWS (Amazon Web Services), its cloud services platform for third parties, in which for some time we can find a large number of services and options to integrate machine learning and other AI-related technologies in our own development.

This, of course, makes its position on this market, on the market of providing services to professionals, remarkable. However, if we talk about its services and consumer products, i.e. those aimed at the final consumer, lThe situation is changing significantlyNeither in its online business platform nor in services like Prime Video or Twitch, to name a few, do we find an AI presence similar to what other tech companies are showing.

This is of course explained in the first place if we consider it A web browser or suite of productivity applications/services is not the same as a platform for selling products over the Internet. Now that we think about it a bit, there are indeed use cases for artificial intelligence in the context of online sales, and at this point we must not forget that we are talking about Amazon, a huge absolute sector, and therefore who can be expected to take the first steps in this regard steps.

Well, the rumors that had been pointing in that direction for a while weren’t bad. As we can read on Yahoo! Finance, Amazon is already working on a chatbot that would integrate it into its search engine, that is, the one we use every time we look for a product in the store. This information was derived, as is sometimes the case, from some job postings posted by companies expressing interest in AI in relation to its search function.

Specifically, one job posting for a lead software development engineer suggests that the company is “reinventing Amazon Search with interactive chat«. The other offerings aren’t as specific in terms of the type of implementation they suggest, but they are They focus on the search function and of course also on the field of artificial intelligenceso it’s not hard to connect the dots.

Although I do not have concrete data in this regard, my experience with use and my immediate surroundings indicate this search engine is used massively, much more than category browsing and other navigation methods. Integrating a chatbot that allows you to refine the initial search, refine the results listed, help find products whose function we know but don’t know their name, and other features along the line can profoundly change the experience of searching for products in the store. , something that at least a priori sounds very promising.