It’s barely two weeks since Google I/O 2023, the company’s annual developer-focused gathering that has for some time also become a great showcase for those at the search engine to make some of the year’s most important announcements, something that usually focuses on device and Android but that On this occasion, artificial intelligence was the main protagonist.

This has been known for a long time In this regard, Google reserved a large amount of news for its May eventAlthough Microsoft’s advances in artificial intelligence, which has played such a leading role since the beginning of the year, have forced Google to move forward with some announcements such as Bard’s, which occurred just 24 hours from Microsoft, Bing and Edge Copilot. Since then, and until two weeks ago, they always seemed to act in response to those from Redmond, but with the I/O 2023 announcement, they left a bad taste in our mouths that slipstreaming appears to be over.

It is true that Bard has not yet entered the European Union, but this is not for technical reasons, but rather the uncertain legal status of AI in the common European space. However, in this regard, it is known recently that Google is very actively working with the EU to create the expected legal framework for the old continent. In other words, it seems we shouldn’t be asking whether or not the Bard will arrive in Europe, but when.

But Bard is just part of Google’s AI-based news, and another particularly relevant announcement, probably the most important of the whole event, was the announcement integrating generative artificial intelligence into Google Search. With this model, which aims to fundamentally change the experience of searching for information on the Internet, Google will stop showing a traditional list of results, instead showing a summary of the answer to our query and then a selection of links. want more information. This new format is called SGE (generative search, generative search).

Now, as we can read in The Keyword, the company’s official blog, Google began offering access to Google Search using SGE through Search Labs. At this point, it’s important to note that SGE is not Bard, although both services share technology, meaning that access to Bard does not translate into access to this new experiment, that it has its own waiting list, and that it is also currently very limited. in terms of its scope.

Although Google was on guard when deploying Bard, we can imagine will act even more carefully when it comes to displaying SGE in your browser, because unlike what happens with the launch of a new service, namely Bard, introducing such a relevant change to one of the company’s most important products next to its dean can be particularly complicated. Achieve? Almost certainly, but it will be a while before it becomes a standard search engine for Google Search.