Apple announced its biggest technology breakthrough after the iPhone at the WWDC 2023 event kicking off June 5. With more than 5000 different patents and with the most advanced screens of the moment, Vision Pro, the most advanced mixed reality glasses announced.

But the news that came before the Vision Pro was announced showed investors weren’t holding out much hope for these glasses. At the introduction, Apple announced that it would sell the glasses for $ 3499 and start selling them next year. Investor sentiment hasn’t changed much…

The value of Apple stock fell because of the risk of the innovative product:

After the event where Apple introduced the new Vision Pro and other products, there was activity in the stock markets. Before the event circulates around $184 The market value fell briefly, especially after the announcement of Vision Pro.

The stock market closes as the value of Apple’s stock fell to $178.3, $179.50 levels took place. In post-close markets, shares of the company fell as low as $179. The June 4 close was $180.95.

Why are investors squinting at Vision Pro, which thrills tech enthusiasts?

As you can imagine, investors are focusing on how marketable the technology will be, not how exciting it will be. Apple Vision Pro even in US and Europe for $3500 has a high price. Therefore, it is not expected to achieve incredibly high sales figures.

Pre-launch projections were that a product at this price point could not exceed 100,000 sales per year. This is from Apple’s Vision Pro. 350 million dollars It means you will earn about a coin. The clearest explanation for investor discontent is that a product that Apple has been working on for years and is considered the biggest technological breakthrough after the iPhone will generate less than 1 percent of the company’s total annual revenue.

There is also a company that benefited from Apple’s event:

Although Apple investors do not like the idea of ​​Vision Pro, this idea has resonated mainly in the gaming world. Apple game engine Unity is natively supported in the Vision Pro ecosystem. explained. Unity shares this statement It jumped from $31 to $38.84.

Unit shares closed at 36.63. The previous day, that number was $31. The company’s share reached $13.75 billion with this increase.

What happened last night? Here is our content that we have gathered the most important developments in WWDC 2023, which will go down in history:

Perhaps Apple’s biggest innovation since the initial iPhone launch: Vision Pro is introduced:

All Apple products re-walked after just 2 weeks:

iOS 17 is officially introduced:

Along with iOS 17 came new iPadOS, macOS, tvOS, and watchOS versions:

The new 15-inch MacBook Air and the new Mac Pro have also appeared. The new Mac Pro arrives with the M2 Ultra, Apple’s most powerful processor yet:

Apple has revealed what is arguably Macs biggest shortcoming, its project to bring games to the Mac:

Meanwhile, the most expensive Apple product ever sold, the 2019 Mac Pro, has been discontinued in Turkey: