Apple CEO, Tim Cookpraised the generative artificial intelligence (AI) tool ChatGPT and confirmed that the company “look closely” for this type of technology.

The performer disclosed this information in an interview with the TV program. good morning america. In the conversation, he also talked about the risks of AI and defended the regulation of the sector. “Oh sure, I use it. Yes, I’m excited about this. I think there are some unique applications out there and you can bet we’re keeping a close eye on it.”

Regulation

Even though there were no platforms or even many AI resources at the opening of the conference. WWDC 2023, which was marked by the unveiling of the Vision Pro mixed reality headset, Cook shows that he is aware of the matter. However, in addition to the excitement, he shares some concerns about the area. Rules for the ethical use of technology are needed both from an external point of view and from the initiative of the sector’s own brands, the executive said.

“You worry about things like bias, misinformation. (…) Regulation is needed in this space. I think guardrails are necessary. (…) Regulation will have difficulties even with such progress, because everything is changing very quickly. And it’s also up to companies to regulate themselves“, – explains during the conversation.

internal restrictions

Although he did not mention what specific tasks he uses ChatGPT for, Cook’s speech may not be well received by all sectors of the company: Apple recently banned employees from using the platform to avoid data leakage, at least while working or not to put at risk the transfer of sensitive information to AI.

On the other hand, the OpenAI developer recently released an official ChatGPT app for iOS, which should further increase the popularity of this tool on mobile devices.

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Source: Good Morning America.

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