Salesforce enters into a strategic partnership with Google with a focus on AI and data integration. Google Cloud data and AI models are so easily available in Salesforce.

Google and Salesforce announce strategic collaboration around AI. It is based on two pillars: sharing data and building and using AI models.

Events

When it comes to data, the two companies plan to integrate Salesforce Data Cloud and Google BigQuery. Data Cloud is what Salesforce calls its central data warehouse, which contains all data from Salesforce solutions as a current single source of truth. Data Cloud can also integrate external data, which is then available to the Salesforce AI applications themselves.

Thanks to the partnership with Google, data can now flow smoothly from BigQuery to Data Cloud and vice versa. Fast bi-directional access ensures data is accessible without having to be copied from Google or Salesforce. In other words, the two parties adopt a zero-copy approach that is not only more efficient but also more secure.

AI models

Google and Salesforce continue to integrate Data Cloud and Vertex AI. This collaboration allows customers to build AI models in Vertex that are tailored to their specific needs. These models are then available within the Salesforce platform.

Salesforce has its own AI models, but is always agnostic. This collaboration highlights the flexibility Salesforce is trying to offer with its AI adoption. Salesforce and Google also state that Google Analytics (version 4) and Marketing Cloud will work together.

Availability

The integration between Google Vertex AI and the Data Cloud will be available as a pilot around the middle of this year. General availability is planned for late 2023. Data Cloud and BigQuery will learn to play well together in a preview period later this year, with general availability slated for early 2024. The integration between Google Analytics and Marketing Cloud should be completed by the end of the year.