Language education platform Duolingo announced this Wednesday (7) that it has reached the milestone 50 million downloads in Brazil. According to the company, this positions the app as the most downloaded by the public in the country when it comes to language learning.

According to the marketing director of Duolingo in Brazil, Analogy Martins, the growth of the platform in the country is the result of continuous efforts to provide free, effective and exciting education for Brazilians. “We are constantly investing in products and campaigns created specifically for our local students, in addition to the success of our social media in Brazil, where Duo’s little owl, Duolingo’s mascot, entertains students by reminding them to do their homework. winning millions of fans,” concludes Martins.

Our language is not only popular in Brazil, but it is also very popular there: according to the latest data, Portuguese is the eighth most popular language on Duolingo.

In addition, the platform shared other highlights of the global results obtained by the application in the first quarter of 2023. Check them out below:

• The number of paid subscribers at the end of the quarter was 4.8 million, up 63% compared to last year;
• Monthly active users (MAU) rose 47% to 72.6 million year-on-year, and daily active users (DAU) rose 62% to 20.3 million quarterly;
• Total revenue increased by 42% compared to the same quarter of the previous year.

The service recently announced two new features: Duolingo Math, which helps students of all ages learn math, and Duolingo Max, an artificial intelligence (AI)-based tool that uses a language model. GPT-4. Both will be available to the Brazilian public soon, with no specific date yet to be announced. In addition, rumors from March this year suggest that the company will also be developing a way to teach music.

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Source: Duolingo

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