After the advancement of artificial intelligence, many technology giants, from Microsoft to Google, from Meta to Snap, brought artificial intelligence models to their platforms. operating under Microsoft LinkedIn was one of them. The most popular business network in the world has taken another such step today.

The platform has announced a brand new productive artificial intelligence tool. AI copy suggestions The feature, called the feature, helps automate the writing portion of advertising campaigns on LinkedIn.

LinkedIn’s new model will make recommendations to copywriters

To put it briefly AI copy suggestionsallows users to create promotional text and headlines for advertisements. In addition to accomplishing this using data from LinkedIn, the model also provides users to change something will allow. In this way it is ensured that the texts or titles are compatible with the brand language.

LinkedIn has previously come up with some artificial intelligence tools. These tools include features such as creating personalized posts for articles, job descriptions, and LinkedIn profiles.

The new model of the popular platform uses OpenAI’s GPT models. The tool, which can suggest multiple promotional texts and up to five headlines, can be used to create advertising content through Campaign Manager. To fulfill its functions, it will use the information, criteria and audiences obtained from the user page on LinkedIn.

The feature is currently being tested and is available to some users in North America. Platform, in the next months He says he wants to add new functionality and more languages ​​as he plans to make the model generally available.