With user-friendly features, better integration with LG TVs, and powerful sound, the new models provide a superior user experience and greater value for consumers.
Similarly, the soundbars released by the company in 2022 will also receive improvements through a software update that will improve the user experience.

LG Electronics Colombia (LG) has announced a new line of soundbars for 2023 with the SC9S. Among the features that stand out the most are improved device compatibility with this year’s LG TVs; In addition, both in appearance and functionality, the new soundbars offer consumers great value with powerful and detailed sound, a host of practical and user-friendly features, and an elegant design. Whether you need a home theatre, listen to music or enhance the sound of video games, these new models enhance every aspect of home entertainment.

Optimized integration with the brand’s TVs provides an easier user experience and more authentic and enveloping sound. When combined, the LG Soundbar and TV use innovative features such as WOW Orchestra*, which uses all the audio channels of both products to create a wider soundstage with more height, depth and power. This synergy delivers exceptional surround sound, allowing listeners to enjoy Dolby Atmos and enhanced IMAX mode powered by DTS:X (3D Virtual Surround Sound).

The new soundbars also include an intuitive WOW* interface on the home panel of LG TVs, allowing users to easily manage their device settings and share sound modes with the TV. Meanwhile, the addition of WOWCAST allows new models to connect wirelessly to LG TVs, providing cable-free convenience and a cleaner look without sacrificing sound quality.1

The sophisticated design of the new models complements the minimalist look of LG’s latest TVs and is ideal for a wide range of decor styles. The new stand2 allows you to place the soundbar directly below your TV, creating a harmonious aesthetic that will brighten up any space.

Providing accurate sound reproduction and increased clarity for a more complete home theater experience, another great feature of these new soundbars is that they feature LG’s Triple Up-Firing Technology, which includes the world’s first Speaker Triple Up-Firing technology.

This three-layer surround sound technology uses channel analysis performed by a 3D engine to add a virtual layer between them, resulting in incredibly realistic sound with an irresistible sense of space that places listeners at the center of the sound environment. This is also achieved through LG’s AI Room Calibration feature, which analyzes the environment and then applies this information to the soundbar configuration to improve overall balance, clarity of vocal performances, movie dialogue, and sound image fidelity.

In addition, the new models include LG’s advanced AI Sound Pro feature. Delivering exceptional sound for any type of content, be it movies, sports, games or music, this feature analyzes the audio signal and automatically applies the most appropriate settings.

In addition, meeting the diverse home entertainment needs of today’s consumers, these bars are compatible with a wide range of services, devices and connectivity features. Users can enjoy amazing sound quality when listening to their favorite artists and songs on music streaming services such as TIDAL Connect, which provides high-quality sound with support for innovative audio formats including Master Quality.Authenticated (MQA) and Dolby Atmos.

The brand does not forget its old devices

In addition to these releases, the brand will also expand the capabilities of its 2022 soundbars with a software update that includes new premium features that will further enrich the listening and user experience. Some models will update automatically via a Wi-Fi connection (S95QR / S90QY / S80QR / S80QY), while others can be updated via the LG Sound Bar App (SH7Q / S65Q).

With the new version of the operating system, select soundbar models introduced in 2022 will offer even more accurate sound reproduction and improved clarity thanks to LG’s Triple Level Spatial Sound feature, which creates a richer sound that is more immersive and three-dimensional. Another feature included in the update allows panels to play multi-channel audio regardless of the original signal, plus additions also include Clear Voice Pro, which makes dialogue and vocals easier to hear, and AI Room Calibration.Pro, which optimizes audio output. according to the size of the room.

When will this news be?

The flagship model SC9S has been available in the country since May 2023 and can be obtained through various distribution channels where the brand is present.

For their part, 2022 soundbar users will be able to enjoy the upgrade from June 2023.

* Feature names that include WOW (WOW Orchestra, WOW Interface, WOWCAST) cannot be used in Peru due to copyright issues.

1 WOWCAST can be used with Wi-Fi enabled soundbars.

2The stand included with the SC9 model is compatible with 2022 and 2023 LG C-series 55″, 65″ and 77″ OLED TVs.

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