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The multinational company has been recognized in 9 categories ranging from design to user interface for TVs, home appliances and smartphones. Samsung Electronics received 80 awards at the
The multinational company has been recognized in 9 categories ranging from design to user interface for TVs, home appliances and smartphones.
Samsung Electronics received 80 awards at the International Forum (iF) Design Awards 2023, a prestigious German international design competition. The gold award is given to a refrigerator and household appliances from the Samsung Bespoke Infinite line.
Founded in 1953 as Die Gute Industrieform e.V., the iF Design Award provides a comprehensive assessment of factors including difference and impact in nine categories: Product, Packaging, Communication, Professional Concept, Interior Architecture, Architecture, Service Design, User Experience (UX) and user experience. interfaces (UI).
“It is important to develop meaningful experiences that integrate the changing values of users with innovative technologies. We will continue to contribute to the lives of our customers and society by creating designs that meet all needs,” said T. M. Ro, president and director of the Samsung Electronics Corporate Design Center.
Gold Award, Recognition for Design Offering a Personalized Experience
The Bespoke Infinite line is a premium built-in refrigerator that is available as refrigerator, freezer or wine cellar models and features a classic and modern modular design to suit any environment. With clean lines, high-quality natural materials and features that ensure maximum comfort, the Bespoke Infinite line brings enduring value to consumer kitchens.
The exterior of the refrigerator is made of premium aluminum, which is more resistant to dents and scratches, making it easy to remove marks and stains. The interior is bright and sophisticated with Black Metal Cooling and Tunnel Lighting, two features that strike an elegant balance between form and function.
80 awards, from product design to UX
Samsung Electronics’ 80 wins in all design categories, including Products and UX, is the most nominees for this year’s awards.
In addition to the gold award for the Bespoke Infinite line, Samsung received awards in the Product category for the Odyssey Ark, the world’s first 55″ curved 1000R gaming display; Bespoke Jet™, Cordless Handheld Vacuum Cleaner with Clean Station™ All-in-One; and the Galaxy Z Flip4 Bespoke edition, a smartphone that offers unique personalization options, allowing users to create devices exclusively for them.
Samsung Accessibility-Enhanced TV UX, which includes an avatar-based sign language guide that explains TV menus in sign language, and Samsung Space Tycoon, a virtual space and control simulation game based on the Roblox metaverse platform, where users can create, play and share experience with Samsung products have also been recognized for their outstanding design.
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