Manufacturer Logitech has announced that it will stop selling microphones from blue from a single brand. A similar process will occur with peripheral families. Star This Logitech for Creatos (LFC).

According to the official press release and the Q&A posted on Reddit, all products from these sub-brands will now fall under the Logitech G umbrella, which is the company’s family of devices for gamers and streamers.

When blue And Logitech for creative peopletags will be dropped completely, but the name yeti will remain as it is one of the most well-known audio capture and recording devices in the industry. On the other hand, Astro will continue to be used to refer to “premium products for consoles”, while the name Blue should be seen less and less, at best it should describe the technology present in the devices.

That is, branded microphones will continue to come out and still be called Yeti as their main namebut now always under the Logitech G brand. In addition, the social media channels of the three brands will be merged, and content will only be displayed on device family accounts.

Logitech acquired professional microphone maker Blue in 2018 in a deal that could be worth around $117 million. Blue Yeti is one of the company’s most famous and respected models and is highly recommended for podcasts, vlogs and livestreams.

gradual change

As a direct consequence of this change, all new products will now support the setup and configuration platform. lips. This means that integration between peripherals and electronics such as a mouse, keyboard, lights, headphones or microphones will be more efficient and intuitive as they are all in the same ecosystem.

According to the manufacturer, no model currently on sale will be discontinued before the deadline, even if it is still sold under the old nomenclature. Brand change starts this month, but only in July 2023 that the visual identity will be completely redesigned, including in online stores and social networks.

Mundo Conectado Deal Center: Selection of Discounts and Lowest Prices
Best deals on electronics, cell phones, TVs, soundbars, drones and more

Source: LogitechG/Reddit

…..