Netflix took a step a few weeks ago to upset its users in some countries like US and UK. The giant platform had limited password sharing, which was previously free, in its decision. Users in these countries now had to pay an additional $7.99 to share their passwords with other users who were not from the same household.

This move of the company was criticized by many customers. Surprisingly, however, data shared by Antenna, a data research firm, showed that the new move worked for Netflix.

Password sharing for a fee has increased Netflix subscribers!

Antenna, Netflix in the US after the new application increase the number of subscribers say. According to the data, Netflix experienced a massive increase in subscriber numbers in the four days after informing users of its paid sharing policy on May 23.

The average number of Netflix recordings per day 73 thousand rose. This is higher than the previous 60-day average. 102% higher. Antenna states that it is even more than the number of subscribers collected in March and April 2020, when COVID restrictions began and people were locked in their homes. In other words, Netflix did not lose subscribers with password sharing, on the contrary, despite the comments, it experienced a significant increase and made a profit.

Of course, it’s still too early to see how much of an impact password sharing has officially had. For this, we have to wait for Netflix’s announcements about upcoming earnings.

Below is the details of the Netflix password sharing application;