arrived in Spain HBO Max price increase that the service announced earlier in the year in the United States, capitalizing on the premiere of its latest major hit, The last of us. The new price is already the default for new users and will apply to most subscribers from July.

But do not panic, because the price of HBO Max in Spain is not the same as in the United States, although the catalog offered by the platform is also not the same. The increase in the case is one euro, so a monthly installment from 8.99 to 9.99 euros. On the other hand, the price of the annual subscription remains unchanged at 69.99 euros per year.

And what if you’re one of those who took advantage of the introductory offer “50% off forever”? Doubts took little time to spread through social media, and this is because all subscribers to the service received the same email message announcing the upload, but without specifying this point. The official accounts of HBO Max came out to clarify this.

Relax. As you can see you will continue to enjoy the 50% discount., which doesn’t mean you’ll pay the same: the price goes up for everyone, and it goes up for you too, but to a lesser extent. Respecting the discount, wow, so from now on you will go from paying 4.49 to 4.99 euros. Fifty cents more; that is, half of what goes to the rest of the subscribers to the service.

Now, brace yourself for the near future if you’re an HBO Max subscriber, because this won’t be the last change or price increase for the service anytime soon. As we gathered in more than one piece of information, the HBO Max to Discovery+ merger is in the works and yes, they will raise the price again, but Not only that: Restrictions will also be increased, a bit like Netflix.

The new Max will arrive in Spain in 2024 and, regardless of the changes it brings, it will once again raise the question for those who today enjoy discounts from the old days: they will respect it to try to keep as many current subscribers as possible, even if will they increase their monthly payment according to the new rates, or will they make a clean slate? We’ll have to wait for that.