Positivo Tecnologia announced on Tuesday (13) another business line focused on the B2B market, PositivoSEG. PositivoSEG is an automation and electronic security business with solutions for companies, schools, condominiums and homes throughout Brazil. According to the company, the new business brings together Positivo’s 34 years of experience in providing solutions for the Brazilian market.

The new venture comes with a portfolio that includes Closed-circuit television (CCTV) devices, cameras, recorders and CCTV, alarm center and sensors for intrusion detection, networks and connectivity such as routers and switches., in addition to accessories that complete the category. All options in the portfolio are for a specialized public and are based on the Do It for Me (DIFM) concept, a process supported by the convenience of a professional installation done for the client. The practice complements the DIY (DIY) present in the solutions of Positivo Tecnologia’s other business: Positivo Smart Home, which has already surpassed the 1 million user mark.

PositiveSEG

According to a press release, PositivoSEG is part of Positivo Tecnologia’s diversification strategy. Positivo believes in investing in the security sector as a business aspect of the corporate market. According to ABESE (Brazilian Association of Companies Dealing with Electronic Security Systems), this industry is growing at an average of 15% per year and is moving by about 10,000,000 rubles. 11 billion in Brazil.

Helio Brook Rothenberg, President of Positivo Tecnologia, says that the company has been studying this segment for two years and is ready to take on a new challenge. “We are entering the automation and electronic security segment very well structured and with the conditions to become a really big player. The market is extremely favorable and growing at high levels. In addition, we have a track record of delivering real value to our partners and customers through extremely robust technology solutions and effective sales support initiatives.“.

The official announcement of PositivoSEG will take place during Exposec 2023, a security exhibition in Latin America, which will be held from June 13 to 15 in Sao Paulo. According to Positivo Tecnologia, companies, schools, condominiums and residences will be able to purchase PositivoSEG products through resellers, installers, integrators and monitoring companies across the country.

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Source: Positive

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