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Google, owned by Alphabet, announced the rollout of two new artificial intelligence (AI) features for advertisers. As reported by Ukrinform, this was reported by Reuters. The company said
As reported by Ukrinform, this was reported by Reuters.
The company said one of the new features, called Demand Gen, will use artificial intelligence to serve an advertiser’s photo and video ads across multiple Google platforms, such as Gmail and a YouTube channel.
Artificial intelligence will remove the need for advertisers to think about where they should place their ads.
A second new feature is said to use artificial intelligence to find the best ad placements to increase views for a brand’s video ads.
The company said brands are getting an average of 40% more video views using the new tool.
Brands that use AI to do away with some of the “hard work” for advertisers will be able to focus more on their marketing strategies, according to Google.
As reported by Ukrinform, the Microsoft company has started providing users with many artificial intelligence updates, including ChatGPT, Bing search engine and cloud services.
Photo: The Future via Olly Curtis / Getty Images
Source: Ukrinform
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