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The main motivation for B2B marketers to use generative AI is more content in less time, work efficiency and creating compelling content. A LinkedIn global survey (UK, US,
The main motivation for B2B marketers to use generative AI is more content in less time, work efficiency and creating compelling content.
A LinkedIn global survey (UK, US, Germany, France, India, Australia, Singapore and Brazil) of 1,954 B2B CMOs, CFOs and marketers shows that generative AI is already widespread. Slightly less Slightly less than every second B2B marketing manager already uses AI applications for B2B marketing activities.
Three-quarters (75%) of respondents say they plan to scale up their use of generative AI to create more content in less time (56%), improve work efficiency (55%), and create engaging content (51st %).
To leverage AI even more, you can now find AI-generated text suggestions on LinkedIn. This tool uses GAI to write headlines and introductions using the data on advertisers’ LinkedIn pages. The new feature will be piloted in the US and rolled out to other countries over the coming months.
LinkedIn introduced an AI feature earlier this year to help you create your profile and job postings. The feature is only available to premium members.
Source: IT Daily
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