Intelthe well-known chip giant, announced the renewal of its brands for the launch of a generation of processors Meteoric Lake. After fifteen years, the company decided to remove the “i” feature and introduce a new brand called Ultra to complement the standard one. The processor brand update will affect the Intel Core, Intel Evo and Intel vPro series.

To be more specific with the consumption oriented lines, Intel will divide its processors into two main brands from the Meteor Lake commercialization. On the one hand, we have what could be considered standard, consumer-focused processors that span the ranks Intel Core 3, Intel Core 5 and Intel Core 7 (yes, the ‘i’ disappears, in case that wasn’t clear). They will be derived from the other brand, Ultra Intel Core Ultra 5, Intel Core Ultra 7 and Intel Core Ultra 9.

Since Meteor Lake isn’t released to see how the new strategy will be deployed at the moment of truth, it’s not unreasonable to think that Intel Core 5, Intel Core 7 and their Ultra variants are trying to differentiate themselves in a similar way. K and non-K variants of processors, the latter of which usually have reduced performance and/or features, but still and depending on the case, these are products that can become extremely competent.

Intel justified the changes at the brand level in intent better meet consumer demands and simplify your own catalog. The division of consumption-oriented models into two brands depending on the enterprise version will help to better distinguish those that are focused purely on consumption from those that are focused on offering high performance, which will mainly target professional profiles, users running very heavy workloads and very demanding players.

Another change that follows from the application of the new brands will be the corporation will no longer place messages from Intel Core generations in marketing and on the silicon itself, although the generation to which the model belongs will still be identifiable by the processor number. Another detail to consider is that it is designed to pair Intel Arc graphics with new brands of consumer-oriented processors.

In terms of large, non-consumer processor lines, the company announced “the evolution of the Intel Evo Edition platform branding for Evo-verified designs” and the introduction of “Intel vPro Enterprise and Intel vPro device designations. Basics for relevant business systems.’

Intel believes that Meteor Lake will be a turning point in its technology trajectory, as it will be the first generation of processors whose consumer-oriented models will be manufactured with the Intel 4 process node, the first chiplet to be enabled with Foveros 3D. packaging technology and will be the first generation to include the Intel AI Boost engine, focused on artificial intelligence processing. The launch of Meteor Lake apparently coincides with the launch of Windows 12, with AI aiming to become one of the star features of Microsoft’s future operating system.