Despite launching in 2020, BeReal enjoyed a popularity boom in 2022. It was among the most downloaded apps on the App Store in the United States in June of last year, and was already downloaded just a month later. position number one in apple company’s app store.

BeReal presented itself as an authentic social network. This offer was not only a promise to connect users or a slogan “as real as your friends”, but was also determined by its essence: the daily release of front and rear cameras without the use of filters.

The BeReal phenomenon is losing its power

That mechanic that forced us to post our friends’ pictures if we wanted to see them even seemed to contain the exact formula to win some users over. Instagram or TikTok. As expected, the Meta and ByteDance apps responded quickly to this phenomenon.

According to TechCrunch, in July of last year BeReal reached 7.9 million daily active users (DAU), and in October of the same year, that figure reached 20 million. The authentic social network was starting to become a threat to established offerings.

Instagram, TikTok, which made its move with a clone of BeReal within its app called Spontaneous (something like candid stories) followed in its footsteps. Alternative known as TikTok Now. Amid its unstoppable growth, Apple awarded BeReal its app of the year for iPhone at the end of last year.

Tik Tok Now

Now, this time the scenario changes again. Instagram Spontaneous disappeared from some geographic areas and TikTok has decided to remove the TikTok Now feature. These are two movements that cannot go unnoticed given the weight of these two practices.

Changes in BeReal’s competition come when data shows the growth of the app, whose axis is a new social proposition. stoped. In April this year, BeReal claimed to have 20 million DAUs, the same figure as company sources announced in October 2022.

BeReal on the App Store

The outlook doesn’t look as encouraging now as it did months ago. Apptopia, a well-known app market analysis firm, states in a recent report that BeReal currently has 19.7 million DAUs. Also, the Growth metrics of daily active users are -9.9% in the last 90 days.

BeReal for Apptopia is in trouble. Honestly, this is not good news for an application that has just taken its first steps. In May of last year, about 60 million dollars Series B is in financing and getting ready to launch its monetization strategy.

According to Backlinko, there are around 500 million DAUs on Instagram. This is a very difficult goal for almost any social media company to achieve. We will learn over time whether BeReal can reverse the situation it finds itself in order to ensure its survival in this highly competitive market.

However, it is worth noting that it has lost its place on the podium of the most downloaded applications in the App Store in the United States. TikTok ranked fifth and Instagram eighth. BeReal has completely disappeared and below the 100th place, which is not on the Bests page.

Images: BeReal

On Xataka: BeReal Beginner’s Guide: how it works and its main features