According to Andemos, more than 260,000 vehicles were sold in 2022.

The sale of new cars contributed to the recovery of the economy. According to Andemos, in 2022 alone, it managed to exceed the sales received for the whole of 2021 in Colombia by 4.8%. The cities with the highest number of sales in the national territory are Bogota with 4,117 sales; Funza, 2019; Kali, 1562; Medellin – 1516 people, and Envigado – 1098 people, which is confirmed by the same association.

The preference of Colombians to buy new cars is well known, as sales of used models have also fluctuated in the markets: as of December 2022, according to RUNT’s calculations, these sales fell by 14.3%.

Which raises the question of what are the reasons why Colombians buy new cars? To clarify this panorama, Opel, a German brand with over 160 years of experience and a presence in Colombia since 2021, presents five advantages over buying new cars.

1. Security

Purchasing new vehicles provides users with more peace of mind as they have an aftermarket supported model. Unlike selling used cars, where buyers must take them to a trusted mechanic shop with no guarantee of service.

As for Opel models, the German model has seven Opel commitments that take into account various aspects such as safety, trust, mobility, reliability, etc., as well as a complete overview of more than 20 points through which complete quality control is carried out. guaranteed.

“It’s no secret that buying new models offers many benefits that you don’t get from buying used cars. If they are purchased from a natural person, after the transfer, the previous owner forgets about the vehicle, so it is left to the mercy of the new buyer,” explains Francisco Soto, Opel aftersales manager.

2. Reliability in spare parts

If you need to replace a part, you need to know where the cars come from, as it is important to have reliability in order for them to be original. In the case of a new vehicle, the Warranty Guarantee allows access to an aftermarket service where everything installed or modified for each model will be original and in proper packaging. In the case of used ones, you must know the auto parts stores very well or have a direct purchase from the manufacturer. To do this, Opel provides its customers with original spare parts that are removed from the model, and provides a guarantee for new ones that are installed.

3. Efficiency in work and delivery

Having a car in the workshop is one of the longest processes for every owner, as there are usually long periods when the user is left without their vehicle. When you buy a new car, you can access a more flexible and efficient service. In the case of Opel, the brand guarantees that maintenance will be done within 24 hours or the service will be free, it always depends on the conditions and type of maintenance that will be carried out on the models.

4. Maintenance cost

Although car maintenance is usually more expensive, the common belief that a car dealership costs more can be misleading, because when comparing the quality, safety and reliability of service, the cost decreases. Opel retains the original price, if it doesn’t, the brand covers the surplus, it also provides a mobility service in which it provides the owner with a car of the same model while repairs are being made to their own; this is as long as it is within the agreed terms of the contract.

5. Brand support

If there is an emergency on the road in a used car, the owner has to bear the cost of towing and mobility to get to his reliable mechanical workshop, if he has all-risk insurance, this can help him. However, the ease of brand support ensures that the experience and service is complete, which is why Opel provides its customers with 24/7 service in case of unforeseen circumstances on the road. This is supported by its allies and in cities where the brand is present.

“It is a great success to know that our post-sales customer satisfaction score is 100%. This speaks volumes about our work and dedication to the client, as we are above the industry average of 85%,” states Soto.

Post-sale commitments cover all aspects that may be of interest to the end user. For this reason, Opel, a new brand in the country but with a tradition of more than 120 years, focuses on providing new car users with an unconventional experience based on trust, efficiency, mobility, safety, support and punctuality.

Opel increases its presence in Colombia

The brand is already present in cities such as Bogota, Bucaramanga, Barranquilla, Chia, Cali and Medellin through the most famous dealers such as Demcautos, Los Coches, Automotive, Autonal, Ceiba Motor and others.

One of the flagship models in the country is the Grandland, the latest version of which arrived in Colombia this year. This SUV has established itself in its category with 100% German production and a new facelift that is its biggest design appeal. It has a 1.6 turbocharged direct injection engine with 163 horsepower and 240 Nm of torque at 1400 rpm, mated to a six-speed automatic transmission. All this means that the customer can enjoy excellent acceleration and adaptability to any situation, low fuel consumption and the power of a modern engine.

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