ABOUT YouTube is experiencing severe video playback issues for viewers using ad blockers. The company confirmed to The Verge that it is holding “usmall global experiment that encourages users with ad blockers enabled to allow ads on YouTube or try YouTube Premium.“.

This statement came after some people started noticing a new warning, a warning that the video may stop playing if YouTube detects frequent use of ad blocking tools. The Android Authority Portal previously reported on these tests, which prevent viewers from watching more than three videos when an ad blocker is activated.

Google spokesperson Oluwa Falodun explained that ad blocker detection is nothing new and that other publishers often ask viewers to disable these tools. YouTube emphasizes that users will receive several notices urging them to stop using these tools or alternatively subscribe to YouTube Premium before any interruption occurs.

“We take disabling playback seriously and will only do so if viewers ignore repeated requests to allow ads on YouTube.Falodun said.If viewers mistakenly believe they are using ad blockers, they can leave a review by clicking on the link in the notification.“.

Maintain a good relationship with the advertising market

These measures indicate YouTube is taking a stricter stance on ad blockers and justifies the change by saying that all ad spaces are necessary for content creators to be rewarded for their work, in addition to the platform’s reward guarantee. “YouTube’s ad-supported model supports a diverse ecosystem of creators and provides free access to content for billions of people around the world.“, the company’s official press release says.

In recent years, YouTube has been testing the patience of its users with experiments that increase the amount of ads it displays. Last September, the company even ran up to 10 non-skippable ads in a single ad space. In May, YouTube announced the arrival of 30-second ads on TV platforms.

YouTube Premium is a paid option that removes ads from the service and also offers other benefits such as offline downloads and access to YouTube Music Premium at BRL 20.90 per month or BRL 209.00 per year. Last November, the company announced that YouTube Premium and YouTube Music had surpassed 80 million subscribers. So while protecting creator income is a noble rationale for this move, the company is also interested in getting more people on its recurring monthly subscription.

“The goal is to inform viewers that ad blockers violate the YouTube Terms of Service and make it easier for them to allow ads on the platform or try YouTube Premium for an ad-free experience.“, the company said.

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Source: Edge

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