Threads, Meta’s (formerly Facebook’s parent) attempt to capitalize on Twitter’s bad moment by replicating the most essential parts of its format, is slowly showing signs of life. WITH official premiere planned for July 6 (tomorrow) at least in the United States and the United Kingdom, the web version of the new social network microblogging was seen at least temporarily.

We’ll see how it goes from tomorrow, but Threads is expected to officially launch in the US and UK, while the official rollout to the rest of Europe is expected later due to newer regulations. strict European Union rules on matters such as privacy and digital market regulation. Here we cannot forget the fact that Meta is a corporation that accumulates 50% of the total amount of sanctions imposed for non-compliance with the GDPR.

Now it’s no secret that another social network microblogging is based on ActivityPub, the same technology that Mastodon and Bluesky are based on, although compatibility with Fediverse is something that will be introduced later. In the web version of Threads, which is currently down or at least doesn’t allow access to user accounts, there was a thread started by Mark Zuckerberg where users were welcome. If anyone asks, yes, the thread had several replies, all from verified accounts, but at least from the site’s index, there is no way to get into the social network or create an account.

Welcome Mark Zuckerberg to Threads.

The meta is trying to get Threads going as best it can, so Singer Shakira, Scottish chef Gordon Ramsey and even Netflix have already been verified to have verified accounts. The intention is obvious and it is that if there are people and companies with many followers and with verified accounts, it is more likely that the social network will eventually attract more users, but here it is important not to sell the bear’s skin before hunting it.

It’s still not entirely clear under what parameters Threads will start tomorrow. The official US and UK deployments are clear, but the supported interfaces are not. Some sources point to iOS, Android, and web-based apps, while others point to an iOS-exclusive release. The logical thing to do is to think that the former is the most likely.

A curious detail about Threads, whose Spanish translation is Hilos, is that it does not operate under the Meta brand, but under Instagram. This may be because the photo-focused social networking brand is not as defamatory as Facebook or Meta, and also points to the current or future possibility of some support, compatibility or synchronization between the two.

Verified Netflix account on Threads.

We’ll see how Threads fares, because although Meta continues to be the biggest social media giant thanks to Facebook, WhatsApp and Instagram, it’s no less true that it hasn’t had its best moment for a long time because of Cambridge Analytica. the scandal, the subsequent fines for violating privacy legislation, and the failure of Metaverse to date, which has become the object of derision across the planet.