Or Live Stream Business Shopping Waves Purchases will be during live streaming One is back A world trend that promotes a new way of doing things E-commerce.

On the one hand, there is a format that everyone knows thanks to Social media And channels FlowThat even when they are not transferred, add extra points to the purchase decision and other, in response to the existing reality: By 2022, 82% of the content consumed will be spent Videos, According to Forrester.

On the other hand, many additional replicates and develops trading experience: In real time, Giving a certain sense of opportunity Offers and promotions created for the moment, Live interactions with connected people Maintain and have fun using the creativity, gayness, content creator profiles that promote it and everything that comes up.

Because if there is one thing that is clear, it is that the world is facing a multi-opportunity format in the medium term. While Livestream Shopping is considered the evolution of famous telemarketing, its digital evolution has The following features Which makes it much more innovative and attractive for e-commerce:

– Massive: The direct sales format is constantly capturing the attention of new customers; Dynamism and the form of acquisition improve people’s experience. In addition, the specialized platforms of this type of event act as an excellent exhibition that has access to thousands of people around the world.

– Hosts: Live events have different types of presenters depending on what strategy you want to implement, however these are usually traditional hosts or Influential Known on social media to have a big impact on the event. However, product workers and specialists who act as presenters are also often clearly presented to provide more accurate information to consumers.

– Online purchases: Through which you can purchase products exhibited directly at the event. In addition, strategies usually bring great benefits to content users such as: discounts, promotions or bonuses.

– Seller-Buyer Interaction: This is one of the most important contributions of Livestream Shopping as users can constantly ask questions or make comments in real time about products, offers and their consumption. The presenter answers and dispels doubts during the event, brings the product closer to the public and makes a profit by participating in the business.

– variety: Livestream Shopping is already enabled and can be used by any type of business and sector; There is no limit to one or the other. Thanks to the easy access provided by the internet, this format can be used in all kinds of businesses, even for people who want to sell only products that they no longer use, for example.

This is how brands or influencers can prepare for live sales

Shopping on a live stream does not just mean selling a person on camera, but also conveying a brand message.

Creativity is the limit and just as it happens TikTok, Having a large number of visits does not require much production. These are the main recommendations of the Columbia e-Commerce Chamber.

– Companies or individuals need to have a strategy on how to use this type Technology Generate valuable content and achieve your business goals.

– Use statistical tools to measure your performance and find which type of content works best for your audience.

– The strategy should be in line with the in-depth knowledge of the community you are addressing and find the ideal partners to reach these customers.

– In order for a live event to be successful, it is necessary to generate a large audience in advance.

Before introducing it into your sales strategy, it is best to educate your audience about Livestream Shopping so that they know its benefits and how to use them.

Among the greatest advantages of these technologies The conversion threshold has been increased to 34% And reducing the client’s travel to the company and / or the seller’s home. He is also a Great advantage for influencers! Who will be able to secure their profits and will be motivated to continue to promote their products.

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