OUR The Walt Disney Company has only reason to smile since launch Disney+. The entertainment giant’s streaming service has become the fastest growing since then, and in early 2022 it already received almost 8 million new subscribersand this number is only increasing every quarter.

Disney Plus with more subscribers but more spending

According to the studio’s new quarterly report, the streaming service reached an incredible 87.6 million people worldwide, which is about 7.9 million more than at the end of 2021. According to the company, this growth is mainly due to new consumers in the US and Canada, which have 7.1 million more subscribers.

In his report Disney states that the number of new subscribers is growing more and more, at least in the US, due to “rising retail prices and fewer wholesale subscribers.” OUR Disney+ represents a very impressive growth compared to its main competitors, Netflix recently announced that he lost 200,000 subscribers and HBO Max managed to register an increase of only 3 million new customers.

Credits: Disney Disclosure

But in order to maintain this level of growth, the entertainment industry giant revealed that its Streaming costs are getting higher and higher. These values ​​return to production, advertising and advertising. As indicated edgethis cost is expected to continue to rise, especially since any action to combat this, such as raising the subscription price, could result in a significant loss of subscribers.

Over 200 million subscribers across all streams

something that Disney noteworthy is the fact that all of its streaming services, including services such as ESPN Plus and hulu, continues to grow, currently 205 million subscribers. This is almost 10 million more than in January of this year.

The studio also reports that its revenue rose this semester despite spending a billion dollars to terminate its television and film content licensing agreement early. plan Disney with the termination of this agreement will use this content in its streaming services, the company has not disclosed what this agreement will be, but some portals indicate that it may be a series Marvel who was in Netflix.

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Source: The Verge, The Walt Disney Company.