manufacturer Samsung break your own foldable mobile phone booking record with the current generation of devices consisting of the Galaxy Z Fold 5 and Galaxy Z Flip 5 models.

According to The Korea Herald, the company surpassed 1.02 million pre-sales in South Korea, Samsung’s home country, where the models were unveiled at the end of July this year.

For comparison, folding models of the previous generation (Galaxy Z Fold 4 This Galaxy Z Flip 4) is already considered a success in the country, with 970,000 units reserved. In the third generation of the duo, the number of orders was 450,000. In addition, presales were very close to the success of the Galaxy S23 in South Korea, which reached 1.38 million devices sold in presales.

local success

Also, according to the company, the Galaxy Z Flip 5 model is the most popular among the public, especially in Mint (light green) and Cream (light beige) colors. This device received the most upgrades compared to the previous model, becoming lighter and thinner, and also received an external 3.4-inch Super AMOLED screen with more versatility in displaying content in a closed model.

The Galaxy Z Fold 5, on the other hand, has an extended screen when opened, has up to 1TB of internal storage, and has an updated hinge mechanism to withstand a longer period of use and avoid creating a “gap” between the halves. a device that contributes to the accumulation of dust and other debris. In his case, South Koreans’ favorite pre-sale color was Ice Blue.

Operator data in the country also show that the manufacturer managed to localize the release for a younger audience: The majority of online bookings (62%) were made by consumers. aged 20 to 30 years. The brand expects to sell 10 million duo units worldwide.

Models also available for pre-sale in Brazil: Somewhere around here is a Z Flip 5 BRL 8,999while Z Fold 5 comes out BRL 15,799 both still without cash or launch discounts.

Despite its success, Samsung has been cautious about the start of commercialization, in particular “conditions that complicate the situation, such as the unfavorable global financial situation”. The cell phone market as a whole shows a decline in the number of phones sold during 2023, and this trend should continue in the second half of the year.

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Source: Korean Gazette.

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