Ukrinform reports that Apple’s official presentation took place online.

The first updated product of the “Apple” company was Apple Watch Series 9. The updated version has received many innovations. The main changes are a twice brighter display and an updated processor that runs 30% faster than the previous version. The watch also has a significantly improved search function that will make it easier to find if lost. The price of the novelty will start from $ 399.

The new generation of the Apple Watch Ultra 2 flagship watch, designed for those who do extreme sports or work in harsh conditions, was also introduced. Outwardly, the novelty practically does not differ from its predecessor, but it has improved sports functionality and can work longer on a single charge. The price of the watch, which will go on sale in the USA on September 22, is $799.

Owners of both new watches and previous-generation devices will be able to download the new Watch OS 10 software starting September 18, which will be the most comprehensive “firmware” update since the launch of the first Apple Watch. The software will feature a new design, allow users to customize widgets to their needs, and use machine learning to predict which apps the owner will need at certain times of the day.

The next updated product offered by Apple was the second generation AirPods Pro wireless headphones. The only difference from the previous generation model is that the Lightning charging connector has been replaced with a standard USB-C. Additionally, the headphones can now be charged directly from the iPhone.

Apple company traditionally left the presentation of the expected updated iPhone series at the end of the presentation.

Both the smaller iPhone 15 and the larger iPhone 15 Plus have undergone improvements and received new features, although the appearance is almost identical to the corresponding models of the previous generation. The most notable change is the new USB-C charging port, which replaces Lightning like the AirPods Pro. Both new products have screens that are twice as bright as their predecessors and improved cameras. The main camera sensor will now have an impressive 48 million pixels, compared to 12 million pixels on the iPhone 14. Smartphones also feature larger batteries and a more powerful processor. The price of the iPhone 15 in the United States will start at $799.

The highlight of the presentation that Apple left for last was the presentation of the new flagship iPhone 15 Pro and iPhone 15 Pro Max, which traditionally received more innovative functions. The body of both phones is made entirely of titanium, and the work is powered by the A17 processor, whose processing power is close to some flagship computers. Both phones have a USB-C connector, but you can use it not only for charging, but also for data transfer at speeds of up to 10 Gbps, which will significantly speed up the transfer of videos and photos from the phone.

Apple engineers replaced the silent mode switch on the devices’ left side panel with a key that can be configured to perform a variety of functions, such as turning on the camera, turning on the flashlight, launching shortcuts, and more.

All new Apple smartphones will also have a new feature to assist drivers in emergency situations; This feature is an extension of the Emergency SOS via Satellite system announced last year. This feature, which is currently only available in the US, will allow vehicle owners to request various assistance in case of a technical problem with the vehicle.

You can pre-order the iPhone 15 Pro as early as September 15, but it will be available starting September 22. The price of the new products will vary between $999 for the 6.1-inch version and $1199 for the 6.7-inch version. It is noteworthy that the price of the flagship 6.7-inch model was $ 1,099 last year. In addition to the devices, Apple announced that new iOS17 software will be distributed starting September 18, which will offer a variety of new functions, improve the work of automatic correction and wireless data transfer. Additionally, the new mode will turn the iPhone into night time while you sleep.