The price difference between color options is often the content of a complex comparison. Marketability of colors, supply-demand and production costs are just some of the factors that indicate differences in purchasing prices. In addition, some companies only produce products in different colors. marketing method It uses as.

The reflection of color options on product prices not only affects our visual pleasure, but also our budget. We are particularly concerned about this issue, which puts pressure on budgets. cars and white goods We talked it through. After seeing how colors drive high prices, as well as companies’ strategies, you might think twice while shopping.

When we talk about different colors and different prices, the first thing we think of is cars.

When you go into traffic, you mainly see white cars. One of the reasons for this is of course that white cars are cheaper than cars in other colors. Statistics also confirm this. White is the most preferred vehicle color.

sold 4 out of 5 vehicles are white The main reason for this is that, as we said, there is no color difference. For dark-colored vehicles wash less does not require sunscreen and do not attract the sun Reasons can be mentioned among others.

What do the statistics say?

According to the 2021 Global Automotive Color Popularity Report from Axalta, one of the world’s leading suppliers of liquid and powder coatings, white with 35% and tones come first. While 19% prefer black and gray, silver, blue, red, brown, green, yellow and orange are among the other colors chosen.

In Turkey, white will take the top spot until 2022 and will be the most preferred color by 2023, according to data. Gray is pulling. white secondorange becomes the third color.

Let’s talk about other reasons that make up the price difference.

Colors such as red, blue and yellow are less available than others, creating high demand. As a result, vehicles are offered for sale at higher prices. In other words, as in every product, including cars supply and demand issue In fact, it is quite effective on prices.

Among other factors production costs is shown. Producing cars in different and less preferred colors generally affects production costs. Sometimes additional procedures are necessary. Also for some colors special pigments and dyes is used. This of course causes prices to rise.

Car production in special colors does not only use pigment, as with other colors. Binders, more layers to build the color, additives and solvents, metal flakes for shine additional costs resources.

The love for vibrant colors like orange is not just about their striking nature.

While we have mentioned the most preferred colors and their price differences, let’s talk about why other colors are also preferred. Of course, colors like orange and red look more vibrant, feast for the eye There are also pleasure reasons such as. However, we can talk about some of the features that these colors offer users.

Among the aesthetically popular colors, yellow, orange, dark blue and burgundy vehicles are more popular than other colors. involved in fewer accidents. Because these cars attract a lot of attention and even on roads with less light, easily noticeable. The main reasons are that these colors are more durable and retain their resale value longer than other colors.

What color white goods do you have at home? Is the latest trend black or traditional white?

After cars, there is undoubtedly another product group that we encounter with price differences. appliances. After the classic white, white goods manufacturers have come into our lives to achieve effective sales on the market. gray and black including white goods in different colours. Actually, just like cars, the interior features of white goods are exactly the same, but the colors vary.

The reason why white items such as washing machines or refrigerators are sold at cheaper prices standard paint on sheet metal are. While gray products are slightly more expensive than white ones because they are made of stainless steel, black products use glass surfaces and this is why the price difference becomes even greater.

Of course, costs are taken into account when choosing between colors, but the popularity of other products depends on the house design. In addition, damage to white-colored items is more easily absorbed, less fingerprint visible Influencing factors in the selection phase, such as.

It might be unfair if we include in this comparison different types of white goods, such as red, orange and green, which have recently entered our homes. Because the characteristics of these products are not the same as others. To the retro trend The internal features and designs of the red refrigerator or blue oven are not the same as those of other products.

Cost is not the only thing that affects the sale of products in different colors at high prices.

Brands strive to produce products in different colors. marketing strategy It also uses as. With colorful products, brands bring a different perspective to their identity. This means brand value, target audience and changing its position in the market.

Another marketing tactic is to use vehicles of certain colors in campaigns. premium featured for sale. Brands that follow color trends can choose colors that are relevant to consumers. You see the same tactics in the fashion industry.

One of the reasons that plays with our perception is privilege to give the feeling. By producing a limited number, it appears as if it is in that color. as if there were famine Its launch increases prices. If this is the case, those who want to be privileged are naturally interested in these products and buy them, ignoring the price difference.

It is possible to see such price differences in other technology products such as headphones and televisions. While in many cases the reason is mainly the cost of paint, in other cases this is justified create privilege it’s noticable.

So, which color do you prefer for your groceries?