Meta will allow European users to make payments 10 Euros per month for ad-free access to Instagram and FacebookAccording to the Wall Street Journal. A payment method that will soon be available to try to comply with the privacy requirements of European Union regulators.

According to Reuters, the price has not been finalized yet, but Meta’s plans revolve around $10.49 or 9.99 euros per month. This figure will be even higher if Facebook and Instagram are used on mobile devices.

If the product is free…

The cost of ad-free mobile phones from Facebook and Instagram will increase to 12.99 euros due to the 30 percent commission that Apple and Google receive from their application stores.

The monthly cost of 10 euros will be per account and there may be the possibility of additions. additional linked account for 6 euros per monthAs the WSJ explains.

Meta’s move comes in response to a May 2023 fine by the Irish Data Protection Commission and the European Data Protection Board, which fined Meta €1.2 billion, the largest fine in the European Union’s history in data protection.

According to the latest financial results for the second quarter of 2023, Average income per Facebook user in Europe is $17.88.

In response to a request from Xataka, the company explains: “Meta believes in the value of free services supported by personalized ads. However, we continue to explore options to ensure we comply with evolving regulatory requirements. We have nothing more to share at this time.”

It is a statement that does not deny this intention and confirms the possibility of introducing new plans to comply with European regulators.

Meta isn’t the only company exploring this option. According to BBC, TikTok is also exploring an ad-free payment option for $4.99 per month. We don’t know how successful these payment options will be, but they are an example of how profitable our data is.

Image | Brett Jordan

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