Ferrari in the US has started accepting cryptocurrency payments for its luxury sports cars. Later, the new payment option will be available to the Italian automaker’s European customers.
This was reported by Reuters, as reported by Ukrinform.
Enrico Galliera, Ferrari’s marketing and commercial officer, said that the decision was taken upon demand from the market and car dealers, and that most of the company’s customers invest in cryptocurrency.
Galliera did not say exactly how many cars would be sold using the cryptocurrency, but noted that Ferrari had received a large number of orders, so sales were booked until 2025.
Ferrari turned to BitPay, one of the largest cryptocurrency payment services, in the first phase of implementation in the United States. Customers of the automaker will be able to purchase vehicles of the Italian manufacturer with bitcoin, ether and stablebitcoins. The material says the company may also use other payment services for other regions.
According to Gallier, most dealers in the US have already accepted or are about to accept the implementation of the new payment type.
As of the first quarter of next year, Ferrari plans to expand the ability to pay for cars with cryptocurrency to Europe and later to other regions; This is legally acceptable.
Europe, Middle East and Africa are the largest sales regions FerrariIt accounted for 46% of total vehicle delivery volume in the first half of this year.
As Ukrinform reports, most new Ferrari models in the next four years will be electric or hybrid.